By VJ Media Bureau - January 14, 2015

The account was won in a multi-agency pitch with eight major agencies participating. The mandate is for all media including OOH media.

By Bhawana Anand - January 13, 2015

The campaign covers 99 networked 55” HD screens. This is the first synchronised digital network executed on any Indian Metro line.

By Bhawana Anand - January 12, 2015

Interested parties should have a minimum experience of two years in the field of advertising

By Bhawana Anand - January 12, 2015

EG Communications holds the ad rights on Line 2 that sees around 15.40 lakh commuters travel every day

By Rajiv Raghunath - January 08, 2015

Global advertising and research architect Tony Jarvis, Proprietor & Research Architect at Olympic Media Consultancy, will hold discussions with heads and representatives of OOH media owning firms, OOH specialist agencies and advertisers in New Delhi, Mumbai, Kolkata and Lucknow during January 10-16 to make an assessment of the ground realities to be considered for developing an OOH audience measurement system for the industry

By Bhawana Anand - January 08, 2015

The total value of bid is Rs 21.29 lakh

By Bhawana Anand - January 07, 2015

520 locations included in the tender

By Bhawana Anand - January 06, 2015

The digital screen will be used to display social messages, city information, news updates, entertainment content

By Bhawana Anand - January 05, 2015

Starting with ad rights on the DMRC Red Line, TDI International India has gone on to hold rights on three different lines. The firm believes that the metro media will become a preferred option for advertising brands in the coming times.

By Bhawana Anand - January 02, 2015

The locations for the bqs are spread across the city of Mohali, and so the media would offer significant reach to advertising brands seeking a visible presence in the city