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OOH News

DMRC invites bids for ad rights on outside civil structures
DMRC invites bids for ad rights on outside civil structures

By Bhawana Anand - January 29, 2015

The advertisements are allowed on all locations in between stations on piers, viaducts, bridges, retaining walls, exterior walls of stations and other civil structures - excluding inside stations

Pidilite promotes its products in the rural markets
Pidilite promotes its products in the rural markets

By Bhawana Anand - January 29, 2015

The rural activation campaign called The AudioWala Bus Station was executed by Vritti I Media in three rural cities of Maharashtra for seven days.

Times OOH wins contracts for 156 BQS in Delhi
Times OOH wins contracts for 156 BQS in Delhi

By Bhawana Anand - January 28, 2015

These bus shelters are spread throughout Delhi and cover strategic locations like North Campus, Akshardham Temple, Pragati Maidan, Vasant Kunj, Dhaula Kuan and East Delhi.

LOMS acquires marketing rights of unipoles in Patna
LOMS acquires marketing rights of unipoles in Patna

By Bhawana Anand - January 28, 2015

According to LOMS, the biggest reason behind investing in unipoles is the rising demand for the format from its clientele.

Havas Media India registers 35% growth in 2014
Havas Media India registers 35% growth in 2014

By Bhawana Anand - January 21, 2015

The RECMA mid-year 2014 Qualitative Evaluation reported that Havas Media India is growing at 35 per cent, much higher than the industry average.

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy
Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy

By Nabamita Chatterjee - January 20, 2015

Advani brings to the agency an experience of over a decade in brand communications and strategy development.

We'll develop the best audience measurement system: Tony Jarvis
We'll develop the best audience measurement system: Tony Jarvis

By Bhawana Anand - January 19, 2015

Tony Jarvis expressed hope that the industry stakeholders will appreciate the urgent need for a common currency and provide due support for its development

Tony Jarvis meets with OOH leaders in Mumbai, Kolkata
Tony Jarvis meets with OOH leaders in Mumbai, Kolkata

By Nabamita Chatterjee - January 14, 2015

We have got an overwhelming response from the media owners, agencies and brands on this initiative, says Jarvis

COMB releases state-of-the-art audit technology
COMB releases state-of-the-art audit technology

By VJ Media Bureau - January 14, 2015

Canadian Out-of-Home Measurement Bureau (COMB) has launched a state-of-the-art process to synchronise all trading data between its systems and those of its OOH company members

DDB Mudra bags creative mandate for Pan Bahar
DDB Mudra bags creative mandate for Pan Bahar

By Nabamita Chatterjee - January 14, 2015

DDB Mudra North will be providing 360 degree media solutions for the brand including outdoor, print, audio-visual and digital media.

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