OOH News
Ammar Millwala, Head- Integrated Media, Aditya Birla Capital joins OAA 2024 Jury
By Sakshi Sanghavi - June 25, 2024
Brands need to think beyond vanilla outdoors to connect with audiences, says Ammar Millwala as he looks forward to the OAA 2024 judging.
Indian ad industry revenues to hit Rs 1.2tn in 2024; OOH revenue will increase +16%: MAGNA
By M4G Bureau - June 24, 2024
Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
Shwetal Basu, Chief Marketing and Communications Officer, Shoppers Stop, joins OAA 2024 Jury
By Sakshi Sanghavi - June 24, 2024
“The OOH Advertising Awards (OAA) continue to play a vital role in highlighting and celebrating outstanding work within the Indian OOH industry,” says Shwetal Basu
Karnataka Dy. CM DK Shivakumar, BBMP leadership outline new draft ad bylaws in meeting with Bengaluru OOH media owners
By Rajiv Raghunath - June 24, 2024
Decks being cleared for return of billboards in areas under BBMP jurisdiction
Cannes Lions award to Earlyman Film raises ethical issue of originator of creative idea
By M4G Bureau - June 21, 2024
Wieden+Kennedy India, creator of the idea for the Jindal Steel ‘Steel of India’ ad film, not given due credit
Leo Burnett Mumbai strikes Gold in ‘Creative Data’ for Gatorade’s ‘Turf Finder’ campaign
By M4G Bureau - June 20, 2024
The campaign illustrates the use of data to solve real-life problems
Federal Bank recreates its sonic identity for this World Music Day
By M4G Bureau - June 20, 2024
The Corporate Anthem, an adaptation of the iconic Musical Logo (MOGO), composed by BrandMusiq, resonates with the Bank’s core values and ethos.
Colenso BBDO and Nexus Studios win Cannes Outdoor Lions Grand Prix for Pedigree ‘Adoptable’
By Sakshi Sanghavi - June 19, 2024
The success of 'Adoptable' at the Cannes Lions 2024 not only celebrates the creative ingenuity of Colenso BBDO and Nexus Studios but also reinforces the powerful role of purpose-driven marketing.
Ogilvy wins Cannes Lions 2024 Silver in ‘Outdoor’ for Taj Mahal Tea ‘Megh Santoor’
By M4G Bureau - June 19, 2024
The musical billboard innovation is a Guinness World Records holder
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Sapphire Media & Armour Digital OOH partner OAC 2024 as Presenting Sponsors
By Sakshi Sanghavi - June 19, 2024
OAC 2024 will be organised at Hilton Garden Inn, Embassy Manyata Business Park in Bengaluru on July 26-27.
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