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OOH News

OOH Advertising revenue in US goes up by 3.8% in Q2 2015
OOH Advertising revenue in US goes up by 3.8% in Q2 2015

By VJ Media Bureau - August 20, 2015

According to Outdoor Advertising Association of America (OAAA), OOH continues to see significant growth compared to other media.

Mercedes Benz GLA 45 AMG makes a statement at KIAB
Mercedes Benz GLA 45 AMG makes a statement at KIAB

By Bhawana Anand - August 20, 2015

The campaign is being strategically run in the common arrival hall of KIAB, allowing the international as well as the domestic audience to gain first-hand experience of the high-performance GLA 45 AMG.

Australia's largest digital full motion billboard comes to Melbourne
Australia's largest digital full motion billboard comes to Melbourne

By VJ Media Bureau - August 18, 2015

Melbourne's Bourke Street Mall has become home to Australia's biggest full motion, high resolution digital billboard.

Hoardings within railway premises in Chennai now require corporation approval
Hoardings within railway premises in Chennai now require corporation approval

By VJ Media Bureau - August 14, 2015

Madras High Court has ruled that agencies will have to seek the approval of the corporation authorities for the hoardings within the railway premises

Origins to construct a swanky foot-over-bridge in Lucknow
Origins to construct a swanky foot-over-bridge in Lucknow

By VJ Media Bureau - August 11, 2015

Origins is undertaking the construction of an ultra-modern foot-over bridge which is to be accessible to pedestrians crossing the high-traffic road and also feature a single back to back LED, a part of the digital OOH network operated by Origins.

Havas Media wins integrated media AOR of ClubMyCab
Havas Media wins integrated media AOR of ClubMyCab

By VJ Media Bureau - August 10, 2015

ClubMyCab, a ride sharing app, has roped in Havas Media to build customer awareness towards the benefits. The mandate will also include OOH, which is an appropriate medium for apps these days.

Shanghai to host international DOOH exhibition in September
Shanghai to host international DOOH exhibition in September

By VJ Media Bureau - August 05, 2015

The 7th China International Digital Signage, Audio Visual Integration & Equipment Show to be held at Shanghai in September 2015.

Roshanspace wins the National Public Service Campaign - Creative Competition for OOH media
Roshanspace wins the National Public Service Campaign - Creative Competition for OOH media

By VJ Media Bureau - August 03, 2015

Roshanspace sent in the winning entry for the National Public Service Campaign - Creative Competition announced by the IOAA.

Switch to sustainable, responsible printing processes: Santhosh PG
Switch to sustainable, responsible printing processes: Santhosh PG

By VJ Media Bureau - July 31, 2015

Speaking on the theme"The need for sustainable and responsible printing processes for OOH” at OAC 2015, Santhosh PG, Business Development Manager, Commercial Solutions Division, 3M India Ltd, provided interesting facts about why the OOH industry should look to adopt eco-friendly practices with respect to printing.

Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC
Promote new OOH formats, tighten regulations across markets: Industry leaders @ OAC

By VJ Media Bureau - July 31, 2015

An open house was conducting on day 2 of the Outdoor Advertising Convention 2015 that was held in Mumbai during July 24-25. In this session, the delegates formed groups to discuss how to accelerate OOH growth in cities excluding Delhi and Mumbai.

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