By Athira Nair - December 17, 2015

At Kerala Talks OOH 2015 held at Kochi recently, Chandramohanan, Patron, KAIA and Chairman of Venpakal Group highlighted how OOH has emerged as the preferred advertising media in Kerala.

By Athira Nair - December 16, 2015

Speaking at the recently held Kerala Talks OOH 2015 in Kochi, Jayesh Yagnik COO, MOMS, said that advertisers look beyond visibility, where creating impact and perception in each campaign through innovations would construct a path for brands to enter Kerala OOH market.

By VJ Media Bureau - December 15, 2015

With more than 200 delegates attending the conference, the first edition of Kerala Talks OOH got maximum registration from outdoor giants and professionals across the region.

By Satarupa Chakraborty - December 15, 2015

Gour Gupta, CEO at erstwhile Clear Channel Mudra, has acquired Clear Channel India's stake in the joint venture which has been rebranded to Ignite Mudra. Ignite Mudra will focus on brand solutions through OOH, promotions and retail marketing.

By Satarupa Chakraborty - December 08, 2015

This contract includes semi-naming rights of metro station along with complete branding and 500 sq m of advertising space rights.

By VJ Media Bureau - December 07, 2015

The hoardings, offering a total space of 26000 sq ft, is situated in the railway property and positioned at vantage positions in Bangalore city.

By VJ Media Bureau - December 07, 2015

OOH specialist agency Kinetic welcomes Suresh Balakrishna as CEO for India, the Middle East and South Asia.

By Satarupa Chakraborty - December 04, 2015

Involving large LED screens, interactive sessions, giveaways, fitness activities, the brand activation drew good response from the corporate crowd aiding the excitement around Reebok's new ZPump range.

By Satarupa Chakraborty - December 04, 2015

The new logo is designed on geometric patterns using three colours keeping three forces of nature (earth, water and air) in mind.

By Satarupa Chakraborty - December 01, 2015

Koovs.com recently went outdoor to propagate its high-fashion brand ethos. Conceptualised by Grey London and executed by Mediacom India, the campaign was launched with an objective to engage young fashion enthusiasts.