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OOH News

Kinetic propagates Earth Day through the OOH way
Kinetic propagates Earth Day through the OOH way

By Satarupa Chakraborty - April 26, 2016

Kinetic chose to switch off lights of live billboards towards protection of environment on this Earth Day.

Explomedia acquires rights on civil structures of 16 metro stations
Explomedia acquires rights on civil structures of 16 metro stations

By Satarupa Chakraborty - April 26, 2016

Delhi-based Explomedia wins the media rights of 16 metro stations of Line 2, one of the premium routes of the popular DMRC.

Smart Cities Conference stresses on informative & beautifying OOH
Smart Cities Conference stresses on informative & beautifying OOH

By Satarupa Chakraborty - April 25, 2016

IOAA proposes fair, transparent and feasible outdoor media practices in successful execution and operation of smart cities in India.

Ecosys wins AORs of two major brands from the east region
Ecosys wins AORs of two major brands from the east region

By Satarupa Chakraborty - April 25, 2016

Winning two AORs of east region, i.e. Mahesh Edible Oils and Khadim India Ltd, Ecosys plans to embark on the digital OOH pathways in a big way.

MP Government's unprecedented policy worries outdoor stakeholders
MP Government's unprecedented policy worries outdoor stakeholders

By Satarupa Chakraborty - April 22, 2016

MP Government has recently published a draft of the outdoor policy on its website, repercussions of which are predicted to be detrimental for the outdoor industry of the state.

Kinetic India appoints Rachana Lokhande as Director - Trading and Operations
Kinetic India appoints Rachana Lokhande as Director - Trading and Operations

By Nabamita Chatterjee - April 19, 2016

Rachana has spent over 12 years in the OOH industry and diligently built Unilever and Amazon brands in the out-of-home space during her last assignment in Rapport, the OOH arm of Mediabrands.

Suresh Balakrishna to speak on impact of technology on OOH at OAC 2016
Suresh Balakrishna to speak on impact of technology on OOH at OAC 2016

By VJ Media Bureau - April 19, 2016

Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will share his insights on the theme"How technology can be a game-changer for the Indian OOH industry”

Archana Aggarwal to anchor Young Outdoorians Contest at OAC 2016
Archana Aggarwal to anchor Young Outdoorians Contest at OAC 2016

By VJ Media Bureau - April 18, 2016

Archana Aggarwal, VP - Brand, Airtel will anchor the Young Outdoorians Contest that is open to media professionals below 30 years working with brands, specialist agencies and OOH media owning firms

DDB Mudra Group appoints Tarun Nigam as Executive VP, DDB MudraMax-Media
DDB Mudra Group appoints Tarun Nigam as Executive VP, DDB MudraMax-Media

By Nabamita Chatterjee - April 14, 2016

Tarun has two decades of experience at profound organizations and as an entrepreneur, and as CEO & Co-Founder of PM Media Solutions & COO of Graphisads. Tarun's earlier stints include UTV, GroupM, Starcom MediaVest and Vivaki Partnership Unit.

Goafest recognizes excellence in OOH
Goafest recognizes excellence in OOH

By Satarupa Chakraborty - April 14, 2016

Goafest 2016, held recently in the beach capital of the country recognized the out-of-home and experiential media potentially.

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