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OOH News

G K Suresh to speak on FMCG brands & OOH at OAC 2016, and anchor YOC 2016
G K Suresh to speak on FMCG brands & OOH at OAC 2016, and anchor YOC 2016

By VJ Media Bureau - June 09, 2016

G K Suresh as Vice President - Marketing with the Foods Business of ITC Ltd looks after categories of staples, biscuits, snacks, confectionery and ready-to-eat products

Wedding revelry ushers in Manyavar's womenswear brand
Wedding revelry ushers in Manyavar's womenswear brand

By Satarupa Chakraborty - June 07, 2016

Ethnic menswear brand Manyavar goes for a high-decibel brand activation at the launch of their first outlet housing womenswear brand, Mohey.

Sanjeev Handa, VP & Head -  Marketing, Maruti Suzuki to speak at OAC 2016
Sanjeev Handa, VP & Head - Marketing, Maruti Suzuki to speak at OAC 2016

By VJ Media Bureau - June 07, 2016

Sanjeev Handa will make a presentation on how auto brands can effectively leverage the OOH medium for brand promotion in his address titled"Driving in top gear with OOH”. He will also participate in a panel discussion on this theme.

Beer Shampoo goes big through the outdoors
Beer Shampoo goes big through the outdoors

By Satarupa Chakraborty - June 06, 2016

Park Avenue Beer shampoo uses giant backlit cutout of shampoo bottles in traditional OOH formats in Delhi, Mumbai and Bangalore.

R P Thakur, ED, Railways & Bharat Rajamani, EY to speak on railway media at OAC 2016
R P Thakur, ED, Railways & Bharat Rajamani, EY to speak on railway media at OAC 2016

By VJ Media Bureau - June 03, 2016

R P Thakur, Executive Director, Non Fare Revenue, Ministry of Railways, Government of India, and Bharat Rajamani, Director & Solution Leader - Marketing and Advertising Risk Services (MARS), EY, will speak about innovative ways to leverage railway media opportunities

Spotlight wins transit media and bus shelters rights in Gujarat
Spotlight wins transit media and bus shelters rights in Gujarat

By Satarupa Chakraborty - June 03, 2016

Spotlight wins transit media of almost 9000 buses and bus shelters in Ahmedabad and rest of Gujarat.

South Western Railway opens tender for various OOH formats
South Western Railway opens tender for various OOH formats

By Satarupa Chakraborty - June 03, 2016

South Western Railway opens tender for a huge number of gantries, billboards and glow sign boxes in and around Bangalore.

X-Men goes large than life through OOH
X-Men goes large than life through OOH

By Satarupa Chakraborty - June 01, 2016

Action flick X-Men: Apocalypse made its presence across India with high decibel outdoor campaigns, with some on the go too!

Sanjeev Goyle to speak on'Planner's Purse... 2025' at OAC 2016
Sanjeev Goyle to speak on'Planner's Purse... 2025' at OAC 2016

By VJ Media Bureau - May 31, 2016

Sanjeev has over 30 years of experience as profit centre head, and in areas like project management, product management, brand management, advertising & PR, research, sales, general management and strategic planning. Recently, he took over as CEO -- OOH & Rural, IPG Mediabrands.

Madison bags media mandate for Zopper
Madison bags media mandate for Zopper

By Satarupa Chakraborty - May 31, 2016

Madison has won the media mandate of grocery app Zopper. The account, estimated to be of INR 50 crore, will have focus on OOH.

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