By VJ Media Bureau - June 18, 2016

Resonating fellow speakers' opinions that OOH is fascinating and pose tremendous amount of possibilities, David Payne, Director, Mediabridge, UK, took us through some amazing OOH campaigns around the world along with presenting some real-time scenario.

By VJ Media Bureau - June 18, 2016

During the open house, the audience were divided into teams of six and made to dwell upon ways technology could alter the nature of outdoor advertising in India.

By VJ Media Bureau - June 18, 2016

Presenting the most futuristic session,"Planner's Purse 2025” on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is lagging behind as the industry has failed to keep pace with evolving nature of brands as well as consumers.

By VJ Media Bureau - June 18, 2016

The quiz was hosted by Nabendu Bhattacharyya, MD, Milestone Brandcom who held the audience in rapt attention with his exciting and engaging questions.

By VJ Media Bureau - June 18, 2016

Presenting his topic'Driving in Top Gear with OOH' on Day 1 at OAC 2016, Sanjeev Handa, Vice President and Head of Marketing, Maruti Suzuki India Limited spoke on the challenge of standing out and the hard task of choosing a medium that amplifies the brand\'s visibility and message.

By VJ Media Bureau - June 18, 2016

Speaking on Day 1 at OAC 2016, Rahul Taneja, Chief Business Officer, Jabong highlighted the role OOH was playing in the success of Jabong.

By VJ Media Bureau - June 17, 2016

The 12th edition of Outdoor Asia Convention (OAC), 2016 was inaugurated at Hyatt Regency, Gurgaon this morning in association with Pioneer Publicity.

By VJ Media Bureau - June 17, 2016

The 12th edition of Outdoor Advertising Convention started with a fired up note from the motivational talk by best-selling author and leadership coach Prakash Iyer, who asked the audience, comprising the outdoor industry fraternity, to build a reputation of doers and action-oriented team leaders.

By VJ Media Bureau - June 17, 2016

As breakaway sessions on Day 1 of OAC 2016, the contestants of YOC and Young Outdoorians! Contest 2016 were briefed by the respective anchors to create impactful creatives and media plans which will be presented to the respective jury tomorrow.

By VJ Media Bureau - June 17, 2016

Speaking at OAC 2016, Vikram Sakhuja, Group CEO, Madison World & OOH took us through the real-time scenario as to where OOH stands vis-à-vis print, radio, cinema and digital along with suggesting some dynamic solutions to take OOH up there.