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OOH News

Chennai Metro attracts more local and international brands
Chennai Metro attracts more local and international brands

By Satarupa Chakraborty - July 18, 2016

With the opportunity to run in a billboard-free city, Chennai Metro Rail attracts an interesting repertoire of local, national and international brands. The inventory is only increasing day by day.

ITC - Superia Soap goes downtown through OOH with Kinetic India
ITC - Superia Soap goes downtown through OOH with Kinetic India

By Nabamita Chatterjee - July 14, 2016

Considering the communication objective, Kinetic planned and executed a high decibel campaign across 26 towns.

KMC announces tender for construction of New Bus Shelters
KMC announces tender for construction of New Bus Shelters

By Nabamita Chatterjee - July 08, 2016

The deadline for submitting the tender is July 12th and the results for the same will be declared on July 13, 2016.

Ecosys OOH styles it up for Myntra
Ecosys OOH styles it up for Myntra

By Satarupa Chakraborty - July 06, 2016

Leading online fashion marketplace Myntra has gone into an outdoor blitzkrieg in 6 cities for'End of Reason Sale'. Ecosys OOH delivered the campaign.

Swarovski awards full service media operations to Havas Media
Swarovski awards full service media operations to Havas Media

By Satarupa Chakraborty - July 06, 2016

Havas Media will handle crystal jewellery leader Swarovski's media mandate across 35 countries worldwide

FMCG brands woo metro travelers in Delhi
FMCG brands woo metro travelers in Delhi

By Satarupa Chakraborty - July 04, 2016

Sunfeast Digestive Biscuits and B Natural woo metro travelers in Delhi through attractive train wrappings.

Ecosys OOH paints Maharashtra with Colors Marathi
Ecosys OOH paints Maharashtra with Colors Marathi

By Satarupa Chakraborty - June 28, 2016

Winning outdoor mandate of Color's Marathi show, Ecosys is about to roll out innovative OOH campaign in Mumbai and rest of Maharashtra.

TATA Salt's eye catchy innovation at Kumbh Mela
TATA Salt's eye catchy innovation at Kumbh Mela

By Satarupa Chakraborty - June 28, 2016

Branded paper plates feeding devotees upped the visibility quotient for TATA Salt at the crowded Kumbh Mela.

Do the DOOH
Do the DOOH

By Satarupa Chakraborty - June 27, 2016

When other media formats are going through rapid digital metamorphosis, how far can OOH lag from the digital boom? Outdoor Asia went out to do a reality check.

Smart OOH For Smart Cities
Smart OOH For Smart Cities

By Soneeta Sethi - June 23, 2016

The idea of a smart city is to bring in an inclusive growth through development of physical, institutional, social and economic infrastructure. Now, how important is the role of OOH in the development and sustenance of a city and what will this industry gain in the long run?

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