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OOH News

Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard
Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard

By Rajiv Raghunath - November 02, 2023

WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali

Media4Growth launches 1st online live OOH Quiz, show to be conducted by brand marketer Arakaprava Ray on Nov 24, 2023
Media4Growth launches 1st online live OOH Quiz, show to be conducted by brand marketer Arakaprava Ray on Nov 24, 2023

By M4G Bureau - November 02, 2023

Leading mall media owning firm MSMA takes up the sponsorship of the pioneering M4G OOH Quiz

Vision Display to exhibit its business enabling LED screen solutions at DDX Asia
Vision Display to exhibit its business enabling LED screen solutions at DDX Asia

By M4G Bureau - November 01, 2023

Leading LED screen and video wall manufacturer Vision Display joins the list of exhibitors at DDX Asia, the one-stop exhibition of latest digital display solutions for the retail and OOH industries, to be held at Nehru Centre, Worli, Mumbai during December 8-9, 2023.

Workshop on ‘Digital Display: How to acquire high quality solutions at best price’ at DDX Asia expo, Mumbai on Dec 8, 2023
Workshop on ‘Digital Display: How to acquire high quality solutions at best price’ at DDX Asia expo, Mumbai on Dec 8, 2023

By M4G Bureau - October 30, 2023

The workshop, to be conducted by Shenzhen Atenti Technologies CEO Mac Gangam, will cover areas like how to define the digital display requirements specific to individual businesses, what are different options to look up and how to select the right set of solutions, among others.

Signpost India unveils Kolkata’s first OOH 3D anamorphic display during Durga Puja celebrations
Signpost India unveils Kolkata’s first OOH 3D anamorphic display during Durga Puja celebrations

By M4G Bureau - October 30, 2023

Greenply, Senco Gold and Diamonds are among brands that have featured on this Signpost India media

World Out of Home Organization announces first in-person Africa Forum
World Out of Home Organization announces first in-person Africa Forum

By Rajiv Raghunath - October 30, 2023

The Forum will take place in Cape Town, South Africa during March 11-13, 2024

ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP
ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP

By M4G Bureau - October 30, 2023

In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others.

75Media appoints dedicated team for Scotland network
75Media appoints dedicated team for Scotland network

By Rajiv Raghunath - October 27, 2023

Mark Russell will head up the team as Business Director for Scotland

OOH Advertising Convention (OAC) 2024 to be held in Bengaluru on July 26-27
OOH Advertising Convention (OAC) 2024 to be held in Bengaluru on July 26-27

By M4G Bureau - October 27, 2023

The 2-day convention – the Conference, OOH Advertising Awards 2024 & OOH Expo 2024 – will be organised at Hilton Garden Inn, Embassy Manyata Business Park, Bengaluru

Saudi Arabia’s AlArabia Outdoor Advertising, SCAI alliance to establish, operate billboards in Riyadh
Saudi Arabia’s AlArabia Outdoor Advertising, SCAI alliance to establish, operate billboards in Riyadh

By M4G Bureau - October 27, 2023

The project will harness AI, other advanced techniques to deliver an innovative digital advertising industry that contributes to improving the urban landscape of the city within the framework of Vision 2030 goals.

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