By VJ Media Bureau - November 21, 2016

The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers

By Satarupa Chakraborty - November 18, 2016

Havas Media Group has bagged the integrated media mandate for online food ordering app Swiggy. The account will be handled by agency's Bangalore office and will have focus on OOH.

By VJ Media Bureau - November 15, 2016

The programme introduces interactive activities including a series of storytelling and visual engagements that educate and encourage children to adopt good hand hygiene practices.

By VJ Media Bureau - November 14, 2016

As the mobile wallet firms are already looking to tie up with small retailers, they could launch tactical OOH advertising campaigns

By VJ Media Bureau - November 11, 2016

The Rock On 2 stars drove around the Bandra in Mumbai in the new Hexa, doing a high energy karaoke on their famous title track. The ride ended with them jamming and driving to the trailer launch event of Rock On 2 at the amphitheatre in Bandra.

By VJ Media Bureau - November 10, 2016

Supreme Advertising was recently awarded the contract to set up 36 smart toilets as part of the Smart City project under the NDMC. The smart toilet complexes are unique in that they will have a bank ATM, water ATM, blood testing facility, ST vending machine, soft drinks vending machine, Wi-Fi and free toilet facilities

By VJ Media Bureau - November 10, 2016

Vodafone U enthralled Vodafone music lovers with their exclusive Rock On 2 with U Concert in New Delhi

By VJ Media Bureau - November 09, 2016

Trial runs of the first phase of Lucknow Metro are expected to begin in December

By Satarupa Chakraborty - November 09, 2016

Jagran Engage is developing own sites in cities like Agra, Aligarh and Lucknow and has recently won the BOT contract for 14 traffic signals in Allahabad

By Nabamita Chatterjee - November 08, 2016

Kolkata Metro Rail Corporation is looking to award complete station branding rights, branding of rakes under the'Own Your Station' scheme to boost the corporation's non-fare revenues