OOH News
Balance long-term brand building & short-term performance marketing: Ricky Afrianto
By Rajiv Raghunath - November 08, 2023
Ricky Afrianto, Director and Global Marketing Director of Mayora spoke about emerging brand expectations from OOH in his address in the WOO APAC Forum
Laetitia Lim, CEO, Quividi shines the light on retail media growth potential
By Rajiv Raghunath - November 07, 2023
Laetitia addressed the WOO APAC Forum in Bali
Accountability, addressability, attribution key to OOH success: Sheila Shanmugam
By Rajiv Raghunath - November 07, 2023
Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali
WOO APAC Forum in Bali directs laser focus on sustainability & OOH business
By Rajiv Raghunath - November 06, 2023
WOO CMO Richard Saturley announces launch of sustainability section on WOO website
pDOOH attracts new advertisers, offers higher RoI, greater flexibility: Matt Steffenson
By Rajiv Raghunath - November 06, 2023
Matt Steffenson, Director of Supply, APAC, Vistar Media on 'The tech trends driving growth and how you can tap in'
OOH sales teams need to get up to speed with rapidly evolving tech: Melanie Lindquist & Veronica Ong
By Rajiv Raghunath - November 06, 2023
Veronica Ong, Southeast Asia Sales Director at Broadsign and Melanie Lindquist, Managing Director, Talon Asia Pacific, discuss the challenges and opportunities media owners face in an ever-evolving landscape, with a specific focus on the impact of technology on sales teams.
Uniting media environments for data-driven buying decisions: Chloe Neo, CEO, OMG Singapore
By Rajiv Raghunath - November 06, 2023
Chloe Neo shared her viewpoints on ‘Cross Media Measurement’ in the 2nd WOO APAC Forum in Bali
Prioritise creativity, tailor content for relevancy: Jay Young, CCO, Grand Visual/Talon
By Rajiv Raghunath - November 06, 2023
Jay Young made a presentation on ‘DOOH Creativity’ in the 2nd WOO APAC Forum in Bali
Moving Walls launches Moving Hearts to connect social causes to OOH media
By M4G Bureau - November 03, 2023
“With Moving Hearts, we bring social sustainability to the forefront of our work in the DOOH ecosystem,” says Srikanth Ramachandran Group CEO of Moving Walls
Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal
By Rajiv Raghunath - November 03, 2023
Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia
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