Monday, July 22, 2024

Advertisement

OOH News

Madison Media appoints Vishal Chinchankar as Chief Digital Officer
Madison Media appoints Vishal Chinchankar as Chief Digital Officer

By M4G Bureau - May 15, 2017

Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the likes of Group M, Mediaturf, amongst others

Nagpur Municipal Corporation plans to hike ad tax rates
Nagpur Municipal Corporation plans to hike ad tax rates

By Bhawana Anand - May 12, 2017

Media owners unperturbed by the impending tax hike

Frank D'Souza, Leader -  Entertainment & Media, PwC India to address OAC 2017
Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017

By M4G Bureau - May 11, 2017

Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business

TDI International gears up for media expansion at Kashmere Gate Delhi Metro station
TDI International gears up for media expansion at Kashmere Gate Delhi Metro station

By Bhawana Anand - May 11, 2017

Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.

UP state GST likely to subsume ad revenue tax
UP state GST likely to subsume ad revenue tax

By Bhawana Anand - May 10, 2017

The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy

Zero Degree wins rights on Kochi Metro media
Zero Degree wins rights on Kochi Metro media

By Rajiv Raghunath - May 09, 2017

The OOH firm has bagged the rights for a period of 7 years.

Varanasi media owners reeling under'arbitrary action' taken by Nagar Nigam
Varanasi media owners reeling under'arbitrary action' taken by Nagar Nigam

By Bhawana Anand - May 08, 2017

Nearly 200 hoardings of 20ft x 20ft size have come under the axe although they are all legit and properly awarded by the Nigam to the media owners through tendering for a period of two years.

Delhi Metro plans for more advertising opportunities on its network
Delhi Metro plans for more advertising opportunities on its network

By Bhawana Anand - May 05, 2017

DMRC plans to introduce more trains and rakes on its network by the month of October that in turn will also open up more OOH advertising opportunities - both inside and outside the trains

Hyundai plans iconic sites at Goa & Kochi airports, to acquire 250 sites in Tier II & III cities
Hyundai plans iconic sites at Goa & Kochi airports, to acquire 250 sites in Tier II & III cities

By Satarupa Chakraborty - May 05, 2017

The automobile major is focused on increasing its brand visibility at the airports and in the Tier II & III cities where Hyundai sales outlets are coming up

OOH industry must play an active part in city beautification, says art groups
OOH industry must play an active part in city beautification, says art groups

By Namisha Raj - May 03, 2017

Nakul B of New Delhi Rising and Yogesh Saini of Delhi Street Art believe that advertising is way too focused on branding and fails to make an intellectual connect with the community.

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement