OOH News
Sony India appoints Initiative Media as its media agency
By M4G Bureau - May 30, 2017
The contract will officially kick-start from June 1, 2017 for a period of two years and will involve the agency to serve the gamut of product categories which includes BRAVIA, Xperia, Audio, Digital Imaging and Professional Solutions
DMRC Heritage Corridor has plenty in the offing for OOH
By Bhawana Anand - May 29, 2017
The Phase III line is expected to push the Delhi Metro's ridership to over 4 million this year - a key driver for advertising on the Metro network
Drive Without Fuel adds a new dimension to OOH
By M4G Bureau - May 29, 2017
DWF has partnered with IOCL to create a positive impact in the life of a car owner and the advertising industry. IOCL DWF Xtra Reward Card program has alliance partners like Dominos, PVR, The Mobile Store, Rediff Shopping
Pratap Hegde, CMD, telematics4u to address OAC 2017 on social entrepreneurship & OOH
By M4G Bureau - May 26, 2017
Pratap has pioneered new age economic models that knit together private, public, social sectors as well as the scientific community, academia and citizenry - all coming together via collaborative platforms enabled by emerging digital technologies.
Lucknow Metro releases revised tender for exclusive ad rights
By Bhawana Anand - May 26, 2017
The tender is for licensing out exclusive ad rights inside eight Metro stations and on the outside civil structures of the elevated section of the stations
Bill Fordyce, COO, HyperMedia, Dubai to speak on DOOH at OAC 2017
By M4G Bureau - May 25, 2017
Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI from DOOH media, Dubai OOH industry's experience with large format DOOH, among others, in his address on the theme'How DOOH can work the magic for media owners & brands'
East Delhi Corporation invites bids for unipoles, flag signs, toilet block
By M4G Bureau - May 24, 2017
The media included in the tender covers key locations in the East Delhi Zone such as Mayur Vihar, Vivek Vihar, Akshardham, Anand Vihar
Noida Toll Bridge Company invites EoI for DND Flyway media rights
By M4G Bureau - May 23, 2017
The media include unipoles, overhead signages, public utilities, flyover panels, kiosks etc.
Delhi Govt to present new guidelines on PSV advertising in Aug
By Bhawana Anand - May 22, 2017
The state government would be presenting new policy guidelines on advertising on public service vehicles (PSVs) to a bench of the Delhi High Court in August. The Court had given the state government time until August 9.
Cochin airport media expands, more DOOH in the offing
By Bhawana Anand - May 22, 2017
TDI International which holds the ad rights at this airport is planning to put up digital media assets including 4 video walls
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