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OOH News

Titan appoints OMI as OOH partner
Titan appoints OMI as OOH partner

By M4G Bureau - June 13, 2017

Laqshya Group has won the outdoor business account on the back of highly successful engagements with the brand in recent times.

AAI invites bids for ad rights at Indore airport
AAI invites bids for ad rights at Indore airport

By M4G Bureau - June 12, 2017

The exclusive advertisement rights shall include setting up static and digital formats, covering some 6,000 sq.ft in total of which 3,500 sq.ft would be inside the airport building. The contract will be awarded for a period of 10 years.

Ola promotes'Raabta' on its car entertainment platform
Ola promotes'Raabta' on its car entertainment platform

By Bhawana Anand - June 12, 2017

Apart from regular vinyl branding, Ola provides engaging opportunities via its Play platform and interactive experience to passengers

Cuttack Municipal Corporation set to take strict action against defaulting firms
Cuttack Municipal Corporation set to take strict action against defaulting firms

By Bhawana Anand - June 09, 2017

The defaulting firms will be de-registered from the civic body and then civil action will be initiated against them.

The Social Street partners with The National Trust's'Inclusive India Initiative'
The Social Street partners with The National Trust's'Inclusive India Initiative'

By M4G Bureau - June 09, 2017

The agency will be handling the statutory body's advertising efforts including OOH & ambient along with planning and execution of its various on-ground activities and initiatives.

Kinetic Worldwide bags Black Elephant (Grand Prix) at Kyoorius D&AD Creative Awards 2017
Kinetic Worldwide bags Black Elephant (Grand Prix) at Kyoorius D&AD Creative Awards 2017

By M4G Bureau - June 09, 2017

Kinetic took home 4 awards which included one Black Elephant (Grand Prix) for its project Mukhota - The life saving mask

Harness new technologies, drive DOOH growth but preserve classic media: Leaders at 58th FEPE Congress
Harness new technologies, drive DOOH growth but preserve classic media: Leaders at 58th FEPE Congress

By Rajiv Raghunath - June 09, 2017

The deliberations at the Congress foused upon (i) making a case in the digital world (ii) taking the digital revolution out of home (iii) reclaiming the creative crown (iv) making OOH easy to plan, buy and deliver

DDB Mudra North bags MY FM's creative mandate
DDB Mudra North bags MY FM's creative mandate

By M4G Bureau - June 08, 2017

A well defined strategy and strong understanding of the category helped the agency in winning the creative mandate across media channels.

Bright Outdoor wins prestigious awards
Bright Outdoor wins prestigious awards

By M4G Bureau - June 08, 2017

Bright Outdoor Media recently received the prestigious Dadasaheb Phalke Award as the'Best Outdoor Company' in recognition of the extensive outdoor campaigns done for various movie promotions.

Vanita Keswani, CEO, Madison Media Sigma to address OAC 2017 on media planning & OOH
Vanita Keswani, CEO, Madison Media Sigma to address OAC 2017 on media planning & OOH

By M4G Bureau - June 07, 2017

Vanita has led media for businesses in diverse categories -- from Coca Cola, Godrej Consumer Products, Pidilite, and McDonalds to Tata Chemicals, Ceat, Piramal, among others

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