By M4G Bureau - June 23, 2017

The automated live dashboard for OOH media planning incorporates consumer insights of a gamut of OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs.

By M4G Bureau - June 23, 2017

The awards will be given away at the Outdoor Advertising Awards show that will be held at Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 29, 2017

By M4G Bureau - June 22, 2017

Sanjay Nanavare has 28 years of experience in media ad sales. He has worked with leading newspapers, magazines and television channels

By M4G Bureau - June 22, 2017

The 3rd OAA 2017 Jury meet will be held in Mumbai tomorrow

By Bhawana Anand - June 21, 2017

Media owners seemingly stay away from the tender over concerns on security of bqs assets and site placements

By M4G Bureau - June 21, 2017

Ogilvy & Mather won a Gold Lion for the'Savlon Healthy Hands Chalk Sticks' campaign and McCann Worldgroup India won a Silver Lion its'World for All (Animal care and Adoptions)' campaign

By M4G Bureau - June 20, 2017

Mamatha Morvankar will speak on'What will it take for media planners to believe more in OOH?' and also participate in a panel discussion on the same theme

By M4G Bureau - June 20, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

By M4G Bureau - June 20, 2017

TurnT is headed by Sunny Vohra, who joined the agency 7 months ago from Group M and now has a young and dynamic team working across offices in Mumbai, Delhi and Bengaluru

By M4G Bureau - June 20, 2017

Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments including India.