OOH News
Schneider Electric launches its Mobile Van Campaign'Switch on India' in West Bengal & Odisha
By Nabamita Chatterjee - July 04, 2017
According to the industry reports the retail market for low-voltage electrical products in East India is pegged at Rs 500 crore. A total of 8 such vans will travel across different electrical markets in the country, covering close to 100 cities over the next one month.
Chennai Metro's Phase 1 expansion creates more branding opportunities
By M4G Bureau - July 03, 2017
The new 7.4 km underground stretch gives advertising brands greater reasons to establish their presence on the Chennai Metro network. JCDecaux holds the sole ad rights on this transit media network
Smart railway stations likely to open up new OOH avenues
By M4G Bureau - July 03, 2017
RLDA-NBCC MoU to develop smart railway stations will likely to create new OOH investment opportunities at those transit locations
DDB Mudra Group announces transition in creative leadership
By M4G Bureau - June 30, 2017
Sonal Dabral decides to move on from DDB Mudra Group; Rahul Mathew will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob, will handle the role of Group's Chief Creative Technologist.
Vyoma Media becomes member of DPAA
By M4G Bureau - June 30, 2017
As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA
\'Talking Gods'-- Droom\'s unique take on road safety\'
By M4G Bureau - June 30, 2017
Most cars sold in India come with pre-fitted idols of deities on dashboards. Droom equipped the deities with accelerometers, thereby lending them a pre-recorded voice cautioning about over-speeding
Yantra Media gets brands to connect with 2.2 billion bus passengers
By Bhawana Anand - June 29, 2017
Yantra Media Solutions has installed wi-fi services on the buses that enable passengers to access and enjoy entertainment programmes on their respective phones. The programmes are interspersed with advertising.
Bhatinda civic body axes outsized shop signages in city
By Bhawana Anand - June 28, 2017
The civic body swoops down on unauthorized signages to safeguard tax revenues from outdoor advertising
Lavkush Enterprises bags trolley ad rights at Lucknow Airport
By Bhawana Anand - June 28, 2017
The firm has won the rights on a minimum of 1,500 trolleys at the airport
IGIA's spruced-up T2 will open up new advertising avenues
By Bhawana Anand - June 27, 2017
Passenger traffic at T2 is expected to be as high as say traffic at Goa airport, says TIMDAA official. Both national and regional brands will likely tap into this opportunity in a big way
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