Tuesday, July 23, 2024

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OOH News

IPG Mediabrands launches MAGNA in India
IPG Mediabrands launches MAGNA in India

By M4G Bureau - July 24, 2017

The agency will be headquartered in Gurgaon

Amritsar municipal body dragging feet on release of new tenders for OOH media
Amritsar municipal body dragging feet on release of new tenders for OOH media

By M4G Bureau - July 24, 2017

The authority is generating close to Rs 8 crore tax revenues from OOH per annum

DAVP spent Rs 186.59 crore on outdoor publicity in FY2016-17
DAVP spent Rs 186.59 crore on outdoor publicity in FY2016-17

By M4G Bureau - July 21, 2017

DAVP advertisements promote government policies, schemes and events

Bulls Eye Media bags rights on Jaipur Metro media
Bulls Eye Media bags rights on Jaipur Metro media

By Bhawana Anand - July 21, 2017

The OOH firm has won the rights on 11 stations covering a variety of media that include static, backlit and roller standees.

Zenith now handles the brand’s media duties in 26 countries, which includes India.
Zenith now handles the brand’s media duties in 26 countries, which includes India.

By M4G Bureau - July 21, 2017

Zenith now handles the brand’s media duties in 26 countries, which includes India.

Pioneer Publicity wins media rights at Dehradun Airport
Pioneer Publicity wins media rights at Dehradun Airport

By Bhawana Anand - July 20, 2017

Pioneer Publicity has won the rights on media placed both outside and inside the airport, adding up to about 6,000 sq. ft of advertising space. The contract is for a period of 10 years.

SDMC invites bids for advertisement rights on water ATMs
SDMC invites bids for advertisement rights on water ATMs

By M4G Bureau - July 20, 2017

The rights will be contracted on 178 ATMs spread across all 4 zones of SDMC.

AAI invites bids for ad rights at Udaipur Airport
AAI invites bids for ad rights at Udaipur Airport

By M4G Bureau - July 19, 2017

The advertising concession will be awarded for a period of 10 years covering 4,100 sq. ft

Madison Media brings on board Saurabh Tyagi to head Titan Media AOR
Madison Media brings on board Saurabh Tyagi to head Titan Media AOR

By M4G Bureau - July 19, 2017

Saurabh has 13 years of experience across media agencies of the likes of Mindshare, Zenith Optimedia, Maxus, Starcom Mediavest and Madison Media across markets

OOH will make up only 2% of M&E industry by 2020: EY report
OOH will make up only 2% of M&E industry by 2020: EY report

By M4G Bureau - July 19, 2017

The report titled ’Digital inflection point: Indian media and entertainment’, released at the FICCI-IIFA Global Business Forum in New York, states that the Indian M&E industry is expected to touch USD34.8 billion, witnessing a CAGR of 11.8% over 2016-21

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