OOH News
JCDecaux crafts super premium media at The Collection, UB City
By M4G Bureau - August 03, 2017
The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising
Madison Media acquires majority stake in HiveMinds
By M4G Bureau - August 03, 2017
HiveMinds is a Bengaluru-based performance digital agency that counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others
‘Mall signages - a perfect growth opportunity for DOOH’
By M4G Bureau - August 02, 2017
Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.
Orango Solutions wins media rights at Varanasi, Srinagar airports
By Bhawana Anand - August 02, 2017
The contracts have been acquired for a period of 10 years each.
Laqshya’s wins top award in CSR category for Daikin OOH campaign
By M4G Bureau - August 02, 2017
The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy
‘A common OOH currency to measure the media is vital’
By M4G Bureau - August 02, 2017
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017.
‘OOH can spur social entrepreneurship in a big way’
By M4G Bureau - August 02, 2017
Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’ at OAC 2017.
Expand, measure, plan & localise OOH: Rajesh VL
By Nabamita Chatterjee - August 01, 2017
G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics
OOH industry should work in an integrated manner: Panel
By Nabamita Chatterjee - August 01, 2017
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands India as the Moderator, and Mamatha Morvankar, MD – West, OMD India, Vanita Keswani, CEO, Madison Media Sigma and Shripad Kulkarni, MD, Vizeum India as the co-panelists
Orient Electric appoints Lodestar UM as Media AoR
By M4G Bureau - August 01, 2017
Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy – cutting through the clutter
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