By M4G Bureau - March 06, 2018

The business was won in a closely contested pitch, with various leading agencies in the fray

By M4G Bureau - March 05, 2018

The media owning firm is working closely with the corporation in developing iconic OOH advertising spots in the city to accelerate revenue

By M4G Bureau - March 05, 2018

The corporation plans to net Rs 5 crore annually from outdoor advertising, although it has not earned even Rs 1 crore revenue in the last 5 years

By M4G Bureau - March 02, 2018

The Karnataka Government is now mulling over creating a ‘Bangalore Square’ at the junction of Brigade Road and Residency Road

By M4G Bureau - March 02, 2018

Ocean’s portfolio of digital, full motion screens facilitates connectivity as OOH, digital, mobile, online and screen media all converge to create deeper brand experiences

By M4G Bureau - March 01, 2018

The civic body has imposed a ban on installation of hoardings at various avenues such as residential buildings, bridges, places of worships, hospitals, educational institutions, crematorium, Graveyard, Government offices, parks, and gardens

By Bhawana Anand - March 01, 2018

Media owners cite that advertising brands plan only limited spends in the city, and so there is not much scope for expanding the OOH business, even if new outdoor media avenues are created by the municipal corporation

By M4G Bureau - February 28, 2018

Aditya comes in with over two decades of cross-cultural experience across verticals and geographies

By M4G Bureau - February 28, 2018

Pegging big on OOH, the corporation plans to build various advertising destinations in the city and decides to go strict on illegal sites which aren’t generating revenue for the civic body

By M4G Bureau - February 28, 2018

Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact