OOH News
Tata Salt bags two awards at MAA Worldwide Globe Awards
By M4G Bureau - May 17, 2018
The brand has won the highest accolade for ‘Sehat ki Chuski’, beating campaigns from all over the world
Suresh Balakrishna to anchor The Quintessential OOH Quiz contest at OAC 2018
By M4G Bureau - May 16, 2018
Suresh Balakrishna, CEO for India, the Middle East and South Asia, Kinetic Worldwide, will be the Anchor & Quiz Master of The Quintessential OOH Quiz contest at OAC 2018 which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28
Draft MCGM ad policy promises industry-friendly norms
By M4G Bureau - May 15, 2018
The document, which is being reviewed, provides for license fee rebate of 10% in the first year of solar power illumination of media; digital LED advertising media will be permitted in places like shopping malls, commercial buildings, multiplexes, and fuel stations, and the license fee for digital media will be at par with the fee on non-digital media
Midas Group wins unipole rights in Haldwani-Kathgodam
By M4G Bureau - May 15, 2018
Midas Group has acquired the exclusive rights to put up 200 unipoles in Haldwani Nagar Nigam area of Uttarakhand
Govt spent over Rs 530 cr in 4 yrs on outdoor publicity: Reports
By M4G Bureau - May 15, 2018
The advertising was mainly directed at giving publicity to the government’s development programmes
Ocean Outdoor CEO Tim Bleakley to speak at OAC 2018
By M4G Bureau - May 15, 2018
Tim Bleakley specialises in media brand building and turnarounds, with experience of leading businesses through private equity consolidation and exit
Broadsign brings on board Adam Green joins as SVP & GM, Broadsign Reach
By M4G Bureau - May 15, 2018
Prior to joining Broadsign, Green spent eight years at Google, where he helped grow the company’s cloud-computing division and managed its relationship with Canadian tech giant Shopify
Global OOH expert Matthew Dearden to address OAC 2018
By M4G Bureau - May 14, 2018
An independent business leader, adviser & entrepreneur, Matthew Dearden works mainly in advertising, leadership and change, especially in OOH media; his clients include investors, media owners, clients and vendors
eg. communications ventures into Metro station branding
By Bhawana Anand - May 14, 2018
The OOH media owning firm plans to install digital media at the stations, along with the traditional formats
MCG stand on metro media largely influenced by revenue sharing demand
By Bhawana Anand - May 11, 2018
The urban local body is apparently looking at gaining a fair share of the advertising fee generated on metro media assets located in the city of Gurugram
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