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OOH News

oOh!media wins battle for HT&E’s Adshel with $570mn bid
oOh!media wins battle for HT&E’s Adshel with $570mn bid

By M4G Bureau - June 25, 2018

The Australian OOH major is lauching an equity raising to fund the purchase

1st OAA 2018 Jury Meet gets underway in Gurugram
1st OAA 2018 Jury Meet gets underway in Gurugram

By M4G Bureau - June 22, 2018

The Second and Third OAA 2018 Jury Meets will be held in Mumbai

Cuende Infometrics co-founder Daniel Cuende to address OAC 2018
Cuende Infometrics co-founder Daniel Cuende to address OAC 2018

By M4G Bureau - June 22, 2018

Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee

DMRC ridership dips but network reach expands
DMRC ridership dips but network reach expands

By M4G Bureau - June 21, 2018

The ridership in 5 key Metro corridors have dipped in the period March – May 2018, but the network reach is growing which promises significant ridership growth in the near future

APN Outdoor assessing JCDecaux takeover offer
APN Outdoor assessing JCDecaux takeover offer

By M4G Bureau - June 21, 2018

APN Outdoor has been reportedly offered $1 billion; the Australian major is now assessing the acquisition proposal

Creativeland Asia wins 3 Bronze Lions for Merc campaign
Creativeland Asia wins 3 Bronze Lions for Merc campaign

By M4G Bureau - June 20, 2018

The metals were won for the Mercedez Benz campaign entries titled ‘Madhubani’, ‘Pattachirtra’ and ‘Warli’

Adorn Advertising bags rights on new backlit format in Haldwani
Adorn Advertising bags rights on new backlit format in Haldwani

By M4G Bureau - June 19, 2018

The company has erected ¾ ft of backlit centre poles on the road dividers of the district

BMTC to do away with glass panel branding on buses
BMTC to do away with glass panel branding on buses

By M4G Bureau - June 19, 2018

The panels will instead show the names of key places covered on the bus route

Lloyd Mathias to chair OAA 2018 Jury
Lloyd Mathias to chair OAA 2018 Jury

By M4G Bureau - June 18, 2018

Lloyd Mathias has held senior leadership roles in sales, marketing & business development in Fortune 500 companies, across India & Asia-Pac in Consumer Goods, Telecoms and Technology

Rajdeep Publicity bags ad rights on NDMC digital screens
Rajdeep Publicity bags ad rights on NDMC digital screens

By M4G Bureau - June 15, 2018

Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop

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