OOH News
Global OOH leaders to speak on technology & OOH at OAC 2018
By M4G Bureau - July 24, 2018
Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A., Spain to address the convention over the two days
Kolkata Metro exploring new ways to boost ad revenues
By M4G Bureau - July 24, 2018
The Metro rail corporation has engaged Indian Institute of Management- Calcutta to study and come up with viable avenues for more non-fare revenue earnings
Senior govt officials to address OAC 2018 on July 27-28
By M4G Bureau - July 23, 2018
Sanjeev Kumar Lohia, MD & CEO, Indian Railway Stations Development Corporation (IRSDC), Nidhi Choudhari, Deputy Commissioner – Special, Municipal Corporation of Greater Mumbai (MCGM), and Prem Shankar Jha, Deputy Commissioner, South Delhi Municipal Corporation (SDMC), Dr Amiya Chandra, Development Commissioner, Adani Ports & SEZ, Mundra, and Sanjay Kumar Nirmal, Secretary General, Indian Roads Congress will be addressing the convention
Sapphire Media Services bags media rights on DMRC Line 7
By Bhawana Anand - July 23, 2018
The company has acquired media rights at 31 stations on the Pink Line
Mondelez India aims to dominate OOH with contextual messaging
By M4G Bureau - July 20, 2018
The brand team is preparing for the festive calendar starting with Friendship Day and until Diwali where the brand will be seen leveraging the outdoor medium with contextual messaging around ‘Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye’
Gayatri Ojha to participate in a panel discussion at OAC 2018
By M4G Bureau - July 19, 2018
Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia
eg. communications pioneers ‘activation space’ at DMRC stations
By Bhawana Anand - July 19, 2018
eg. communications, which recently acquired the exclusive media rights at 16 DMRC stations between Rajeev Chowk and Samaypur Badli on Line 2, is now offering the station space for on-ground brand activation and promotional activities
WPP India Country Manager CVL Srinivas to address OAC 2018
By M4G Bureau - July 18, 2018
CVL Srinivas as Country Manager for WPP India ensures that WPP companies deliver the right talent and resources to clients in India and identifies opportunities and partnerships that can add value to both WPP clients’ and WPP’s businesses
Lenovo appoints Publicis Media to handle global media strategy, planning, buying
By M4G Bureau - July 18, 2018
Bespoke client unit Lenovo One Media, powered by Publicis Media’s Performics and Spark Foundry, will service traditional and digital media business across 28 markets
The Social Street inks partnership with sports creative agency Works
By M4G Bureau - July 18, 2018
The new partnership is designed to put creativity in sports at the centre of its approach wherein the creative agency will expand its global reach to Indian market
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