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OOH News

BBMP’s new ad policy impales outdoor business in the city
BBMP’s new ad policy impales outdoor business in the city

By Bhawana Anand - October 05, 2018

With no provision for large size hoardings, the city trade owners find it hard to garner business in the city

Kolkata Metro floats tender for OOH media
Kolkata Metro floats tender for OOH media

By Ria Banerjee - October 04, 2018

The contract has been awarded for 10 years

CMRL opens bid for 31 station semi-naming rights
CMRL opens bid for 31 station semi-naming rights

By M4G Bureau - October 04, 2018

The stations would be given for Semi-Naming activities on as-is-where-is basis. Corridor I has 15 stations and Corridor II - 16 stations

‘Transit media & internet make a strong combination’
‘Transit media & internet make a strong combination’

By Rajiv Raghunath - October 04, 2018

Alexander Epin, CEO, TMG, said the firm will soon be launching TMG Online Advertising

BBMP issues Outdoor Advertising Policy 2018  for review
BBMP issues Outdoor Advertising Policy 2018 for review

By M4G Bureau - October 03, 2018

The new policy has segregated the city into four zones permitting different formats considering public access, the environment, traffic safety and aesthetic factors of the city

Rana Barua joins Havas Group as CEO with immediate effect
Rana Barua joins Havas Group as CEO with immediate effect

By M4G Bureau - October 03, 2018

Barua will report to Vishnu Mohan, Chairman & CEO of Havas Group, India & Southeast Asia, and work closely with the existing leadership teams

SF Sonic Batteries renews Bengaluru FC Tie-up
SF Sonic Batteries renews Bengaluru FC Tie-up

By M4G Bureau - October 01, 2018

The brand will leverage the alliance through in-stadia branding and on ground activations

FIITJEE co-branding of IIT Delhi metro station temporarily removed
FIITJEE co-branding of IIT Delhi metro station temporarily removed

By M4G Bureau - October 01, 2018

The co-branding has been temporarily removed until the size of the disclaimer related to the co-branding has been decided upon

On-ground activation tops Britannia’s rural market strategy
On-ground activation tops Britannia’s rural market strategy

By Bhawana Anand - September 28, 2018

The rural market provides 41% of revenues in the consumer goods segment, challenges notwithstanding; on-ground activities drive Britannia’s sales growth in rural markets

Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India
Rural consumers more discerning now, says Rajat Wahi, Partner, Deloitte India

By Bhawana Anand - September 27, 2018

Rural India contributes 47% of total NDP, 71% of the total workforce, 40-45% of FMCG sales and 45% of telecom revenues

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