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OOH News

Is Kochi MC transforming city OOH landscape?
Is Kochi MC transforming city OOH landscape?

By Bhawana Anand - October 22, 2018

The urban local body has engaged expert services to identify best locations for hoardings, determine size of media displays

Chams bags branding rights on KURTC buses
Chams bags branding rights on KURTC buses

By M4G Bureau - October 18, 2018

The OOH firm has won the rights for a period of 5 years in a tender-cum-auction conducted by Kerala State Road Transport Corporation (KSRTC)

The Social Street appoints Navin Fernandes to head Sports Marketing
The Social Street appoints Navin Fernandes to head Sports Marketing

By M4G Bureau - October 17, 2018

Appointed as Managing Partner, he will handle agency’s sports-related aspects including strategy, new business, partnerships, events and activities

Vodafone throws a protective ring around children at Mysuru Dasara celebrations
Vodafone throws a protective ring around children at Mysuru Dasara celebrations

By M4G Bureau - October 17, 2018

All children under 14 years of age entering the Mysore Palace are being protected with Vodafone Happy Cards (RFID tags)

Netflix expands billboard ownership in West Hollywood
Netflix expands billboard ownership in West Hollywood

By M4G Bureau - October 17, 2018

The streaming major in recent months has purchased at least 18 billboard faces from Regency Outdoor Advertising, in a deal estimated to be worth tens of millions of dollars

Hyundai Safe Move - Road Safety Campaign drives into schools, malls
Hyundai Safe Move - Road Safety Campaign drives into schools, malls

By M4G Bureau - October 17, 2018

Safe Move - Road Safety Campaign is conducted by Hyundai in association with Ministry of Road Transport and Highway (MORTH)

KSRTC invites bids for digital display on special service buses
KSRTC invites bids for digital display on special service buses

By M4G Bureau - October 17, 2018

The tender is for digital ad displays on 100 low floor AC buses and 150 low floor non-AC buses

Madurai, Tiruchirappalli divisions invite EoI, bids for ad rights
Madurai, Tiruchirappalli divisions invite EoI, bids for ad rights

By M4G Bureau - October 16, 2018

The tenders call for EOI on ideas for innovative OOH advertising, station branding, branding on Fast/Super-Fast and Passenger Trains

JCDecaux signs pact with Abu Dhabi to build sustainable urban environment
JCDecaux signs pact with Abu Dhabi to build sustainable urban environment

By M4G Bureau - October 15, 2018

The global OOH major will work with The Abu Dhabi Department of Urban Planning and Municipalities (DPM) in applying innovative technology to design smart and sustainable street furniture

UK’s Global to acquire Exterion Media
UK’s Global to acquire Exterion Media

By M4G Bureau - October 15, 2018

Recently, the UK's largest commercial radio business acquired Primesight and Outdoor Plus. Exterion runs TfL's lucrative underground and rail advertising

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