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OOH News

Dentsu Impact wins creative mandate for Mobiistar in India
Dentsu Impact wins creative mandate for Mobiistar in India

By M4G Bureau - October 29, 2018

Ventured in India this May, the brand has roped agency to handle communication, strategy, advertising and branding

BBMP to check media material used on Bengaluru skywalks, BQS
BBMP to check media material used on Bengaluru skywalks, BQS

By M4G Bureau - October 29, 2018

In an HC court hearing, the Counsel for BBMP pointed out that while the media used is cited as recyclable, it needs to be checked if the same is bio-degradable

Starcom wins Nykaa’s media mandate
Starcom wins Nykaa’s media mandate

By M4G Bureau - October 29, 2018

The agency has been hired to unlock new consumer connections and maximise returns on media investments

Bengaluru OOH industry steps outdoor in big numbers to protest against BBMP ban
Bengaluru OOH industry steps outdoor in big numbers to protest against BBMP ban

By Bhawana Anand - October 26, 2018

The industry lodged its protest peacefully and vehemently against BBMP’s Outdoor Signage & Public Messaging Byelaws 2018

Ludhiana MC re-floats tender for rights on 3,700 media units
Ludhiana MC re-floats tender for rights on 3,700 media units

By Bhawana Anand - October 26, 2018

The reserve price has been reduced to Rs. 27.15 crore per year from Rs. 30 crore per year

Marvel Tea engages Madison as Media AOR to drive tea brand building
Marvel Tea engages Madison as Media AOR to drive tea brand building

By M4G Bureau - October 24, 2018

The agency has been entrusted with the task to manage the entire communication strategy of the brand and elevate the brand’s presence across media

Hyundai Santro gears up for strong OOH presence
Hyundai Santro gears up for strong OOH presence

By Bhawana Anand - October 24, 2018

OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today

IOAA appoints A R Sreedhar as General Manager
IOAA appoints A R Sreedhar as General Manager

By M4G Bureau - October 24, 2018

Sreedhar is a Chartered Accountant with 24 + years in various roles including National Commercial Head for a Consumer Durables giant

ITW Consulting to handle stadium rights for MSL T20 League
ITW Consulting to handle stadium rights for MSL T20 League

By M4G Bureau - October 23, 2018

The firm will manage the commercial and sales business through rights acquired by Global Sports Commerce for Africa across formats including On-Ground sponsorships

NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues
NDMC redevelopment plan for Khan Market, adjoining area will open up DOOH, street furniture avenues

By M4G Bureau - October 23, 2018

The area will be pedestrian zones and that will open up opportunities for DOOH media displays. The beautification drive will also provide avenues for street furniture installation

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