OOH News
Times OOH bags 7-yr ad contract for Chandigarh International Airport
By M4G Bureau - February 08, 2024
Chandigarh Airport serves as a gateway to Punjab, Haryana, and Himachal Pradesh
Striking a balance between peace and prosperity: An Inspiration capsule by Gopi Krishnaswamy
By Neelambari Kakaraparthi - February 06, 2024
Gopi Krishnaswamy, Founder & CEO, Llama, Author, Teacher - Google Leadership Institute advocates for a shift towards cherishing success in the form of contentment and happiness.
Neil Prime joins Ocean Outdoor Group board
By M4G Bureau - February 06, 2024
“The expertise Neil offers in real estate and asset management brings significant value and a new perspective to the company,” says Ocean Outdoor Group CEO Tim Bleakley
‘Common currency is central to business growth’
By Amrit Mishra - February 06, 2024
Praveen Vadhera, CEO of IOAA, charts the path to a prosperous future for outdoor advertising with adoption of a common currency
Avatar MD Donald Mokgale to give closing speech at Africa Forum
By M4G Bureau - February 06, 2024
Donald has led businesses across several African markets, including Carat Johannesburg, Posterscope SSA and dentsu New Business
‘Unified industry action, reintroduction of large formats in key markets key to OOH growth in southern markets’
By Amrit Mishra - February 06, 2024
Rohit Chopra, COO, Times Innovative Media; Nabendu Bhattacharyya, Founder, ideacafe.agency; Jayesh Yagnik, CEO, MOMS Outdoor; and Atul Shrivastava, Group CEO, Laqshya Media Group share their perspectives on steps required for accelerating OOH growth in southern markets.
Narayana Health CMO Ashish Bajaj speaks on how healthcare brands can effectively leverage OOH for strengthening customer loyalty
By Amrit Mishra - February 05, 2024
Ashish sheds light on the crucial significance of storytelling and collaboration in OOH advertising, providing valuable perspectives for healthcare marketers navigating the ever-changing terrain.
Utilise mind metrics, market metrics for effective OOH advertising: Murugan S, CEO, Southern Health Foods
By Neelambari Kakaraparthi - February 05, 2024
Murugan lays emphasis on the need for robust brand tracking mechanisms
A strategic recipe for maximising ROI
By Neelambari Kakaraparthi - February 05, 2024
A panel discussion on What's the RoI that OOH must deliver to advertiser?’, anchored by Lekshumanan Annamalai, Co-Founder, Coral Media, with Murugan S, CEO, Southern Health Foods, Ranjit Kumar M, Head - Marketing, Digital and E-Commerce, Air India Express, and Himanshu Mehta, Director - Growth Marketing, Beepkart brings forth the ways of obtaining best RoI from OOH.
Renowned filmmaker Vasanth S Sai narrates the art of story-telling at South India Talks OOH Conference
By Amrit Mishra - February 05, 2024
Vasanth imparts invaluable lessons on the power of storytelling, unwavering faith, and creative resilience.
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