Saturday, July 27, 2024

Advertisement

OOH News

FEPE Award 2019 celebrates OOH industry achievements
FEPE Award 2019 celebrates OOH industry achievements

By Bhawana Anand - May 06, 2019

Tim Bleakley from Ocean Outdoor was felicitated with the Leadership award for serving the industry, while the Lifetime Achievement Award was given to Rondy Otto of Pattison

Programmatic will bring in new money to OOH: Jean- Christophe Conti
Programmatic will bring in new money to OOH: Jean- Christophe Conti

By Bhawana Anand - May 06, 2019

Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress

Mobile is another OOH Screen: Marc- Antoine de Roys
Mobile is another OOH Screen: Marc- Antoine de Roys

By Bhawana Anand - May 06, 2019

The Global CEO of Kinetic drew a parallel between Mobile & OOH at the FEPE 2019 meet in Dubai

Accelerate industry transformation: Jean Charles Decaux
Accelerate industry transformation: Jean Charles Decaux

By Rajiv Raghunath - May 03, 2019

While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing the share to 10%

‘Dynamic content can bring contextual relevance to OOH’
‘Dynamic content can bring contextual relevance to OOH’

By Bhawana Anand - May 03, 2019

Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium

OOH needs new skill-set
OOH needs new skill-set

By Bhawana Anand - May 02, 2019

Tim Delaney, Chairman & Creative Director at Leagas Delaney speaks about the creative side of the OOH medium

FEPE International rechristened as World Out of Home Organization
FEPE International rechristened as World Out of Home Organization

By Rajiv Raghunath - May 02, 2019

This was announced at the 60th FEPE Congress in Dubai

COMvergence ranks dentsu X as No.1 media agency
COMvergence ranks dentsu X as No.1 media agency

By M4G Bureau - May 02, 2019

dentsu X India won 10 major media pitches and retained 11 pitches in 2018

Saint-Gobain appoints Vizeum India as media agency
Saint-Gobain appoints Vizeum India as media agency

By M4G Bureau - May 02, 2019

The agency bagged the account following a multi-agency pitch

Danapur Railway Div invites bids for displays
Danapur Railway Div invites bids for displays

By M4G Bureau - May 02, 2019

This tender has been invited for the display of current train schedules and commercial advertisements on 50:50 time slot sharing basis at the Patna junction for a period of 5 years

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement