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OOH News

NDMC calls stop on unauthorised shop signages
NDMC calls stop on unauthorised shop signages

By M4G Bureau - June 04, 2019

Market associations have been notified to remove signages in their respective markets that do not comply with the Delhi Prevention of Defacement of Property Act 2007

How BJP went high tech with OOH campaign this election
How BJP went high tech with OOH campaign this election

By Bhawana Anand - June 03, 2019

From customizations and live remote feeds to mapping and monitoring, the BJP’s OOH campaign during this year’s Lok Sabha election saw the biggest third party monitoring plan ever done in OOH

Central Railway’s Pune division plans to re-tender Shahir Amar Shaikh Chowk media
Central Railway’s Pune division plans to re-tender Shahir Amar Shaikh Chowk media

By M4G Bureau - May 31, 2019

The authority has reportedly reduced the area for hoardings and issued strict orders for the check of site strength

Shenzhen Atenti Technologies Founder Mac Gangam to conduct DOOH workshop at OAC 2019
Shenzhen Atenti Technologies Founder Mac Gangam to conduct DOOH workshop at OAC 2019

By M4G Bureau - May 31, 2019

The workshop will be on Digital OOH hardware selection, installation & software integration

Cadbury adds new flavour to Eid celebrations
Cadbury adds new flavour to Eid celebrations

By M4G Bureau - May 31, 2019

The brand, along with Ogily, has launched a campaign around the theme of gifting new kinds of sweets as part of Eid festival

GS Caltex India unveils marketing campaign
GS Caltex India unveils marketing campaign

By M4G Bureau - May 31, 2019

The campaign will be rolled out through ATL & BTL activations for a period of 3 months

DMRC invites tender for interchange corridor exclusive media rights
DMRC invites tender for interchange corridor exclusive media rights

By M4G Bureau - May 30, 2019

The tender will be allotted for 9 years to grant exclusive advertising rights at interchange corridor between Durgabai Deshmukh South Campus (Line-7) and Dhaula Kuan (Airport Express Line) Metro Stations

Viacom 18 to make extravagant OOH launch for  COLORS Gujarati Cinema
Viacom 18 to make extravagant OOH launch for COLORS Gujarati Cinema

By M4G Bureau - May 29, 2019

The 1st 24- hour premium Gujarati language channel will be launched with heavy OOH branding across 23 major towns of Gujarat along with cinema branding

Rajul Kulshreshtha to join Madison Media as CEO, Madison Media Plus
Rajul Kulshreshtha to join Madison Media as CEO, Madison Media Plus

By M4G Bureau - May 28, 2019

Rajul will look after the Agency’s Delhi operations

L&K Saatchi & Saatchi wins Emami Cement communication duties
L&K Saatchi & Saatchi wins Emami Cement communication duties

By M4G Bureau - May 28, 2019

L&K Saatchi, which won the business after a multi-agency pitch, will handle the integrated communication duties and the agency’s Kolkata office will handle the business

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