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OOH News

DAN launches DAN Vision for Creative
DAN launches DAN Vision for Creative

By M4G Bureau - August 21, 2019

It is A sophisticated technology, endeavours to accurately present a visual heat map of effective elements of a creative and forecast the likelihood of its performance based on algorithms

Asheesh Malhotra to head Dentsu India Mumbai office
Asheesh Malhotra to head Dentsu India Mumbai office

By M4G Bureau - August 21, 2019

With over 20 years of experience across leading agencies, he has been instrumental in building brands like Unilever, Mondelez , ICICI Prudential Life Insurance, and etc

Cities adjoining Mumbai primed for accelerated OOH growth
Cities adjoining Mumbai primed for accelerated OOH growth

By Bhawana Anand - August 21, 2019

Navi Mumbai, Thane, Panvel and the stretch along the Mumbai Pune Expressway have seen rapid expansion of OOH business

How a tilt in bus shelters reaped in higher visibility
How a tilt in bus shelters reaped in higher visibility

By Pray Jani - August 20, 2019

Ahmedabad based Het Graphics recommended a change in bus shelter screen angle, which led to a Rs 12 crore project drawing in better visibility and redefining the very medium

Vibgyor Media bags DOOH tender for Prayagraj Junction
Vibgyor Media bags DOOH tender for Prayagraj Junction

By M4G Bureau - August 20, 2019

Formally known as Allahabad station is decked up with 66 digital display screens for advertisement and train running information

alooh! Forum 2019 in Buenos Aires on Sept 26-28
alooh! Forum 2019 in Buenos Aires on Sept 26-28

By M4G Bureau - August 20, 2019

The 3-day convention will have knowledge sessions, networking opportunities and participation of a gamut of OOH solutions providers

Dentsu Aegis Network restructures its Rural Marketing under Hyperspace
Dentsu Aegis Network restructures its Rural Marketing under Hyperspace

By M4G Bureau - August 19, 2019

Retail Division is positioned as a 360-degree solution provider to brands, with an in-house capability of conceptualization as well seamless on-ground activation across the length and breadth of the country.

Orienta Cine Advertising celebrates eco-friendly Independence Day
Orienta Cine Advertising celebrates eco-friendly Independence Day

By M4G Bureau - August 19, 2019

The OOH company distributed Indian flags made with seed paper and vegetable ink across the country

DIGISOL appoints Krushna Garkhede as Head of Marketing
DIGISOL appoints Krushna Garkhede as Head of Marketing

By M4G Bureau - August 19, 2019

He will be responsible to drive marketing efforts to support overall strategic objectives and impel growth by focusing on market opportunities

Signpost India pledges to donate to PM National Relief fund
Signpost India pledges to donate to PM National Relief fund

By M4G Bureau - August 16, 2019

A sum of five Lac rupees will be donated for flood relief, road safety collected through photography contest and employees’ contribution

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