By Bhawana Anand - November 08, 2019

The much-argued topic – Data & Creativity was discussed where panelists stated the importance of both in executing a well-lit plan

By M4G Bureau - November 07, 2019

The conference will direct focused attention on media investment opportunities in the transit space, tech adoption and management, media planning, creative expressions, among others; Sapphire Media Services is the ‘Powered By’ sponsor of the conference

By M4G Bureau - November 07, 2019

Times OOH created a 360-degree presence within Mumbai airport, coupled with 100 minutes + dwell time at the terminals maximised the recall for the festival.

By Pray Jani - November 07, 2019

The media consulting and analytics firm has developed a software that offers real-time audience measurement solutions

By Bhawana Anand - November 06, 2019

In a conversation with Media4Growth, Anshu Gupta, also called the ‘Clothing Man’ and the Founder- Director of Goonj, a national voluntary organisation, shares how they recycle PVC flex banners and use them to serve the needy.

By M4G Bureau - November 06, 2019

Ad Tech integration opens DOOH Programmatic pipes more broadly to digital buyers, helps brands execute more efficient and measurable Omnichannel campaigns

By M4G Bureau - November 06, 2019

Handled by Glo - Out of Home Division of Lodestar Universal McCann in India, the campaign was displayed across Airport & Corporate Hubs

By M4G Bureau - November 05, 2019

Bollywood diva Shilpa Shetty Kundra came on board as a brand ambassador will be seen 360-degree media campaign slated to launch in coming months

By M4G Bureau - November 04, 2019

The airline plans to encash emotions of new travellers with scenic locations and quirky creative

By Bhawana Anand - November 01, 2019

Awarded by Land Port of India, the OOH company is given rights for Kartarpur Passenger Terminal for 3 years