Tuesday, July 16, 2024

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OOH News

OAA 2024 announces awards shortlist
OAA 2024 announces awards shortlist

By M4G Bureau - July 05, 2024

The winners will receive their metals at the OAA 2024 awards function on July 27

‘We should have Roadstar up and running shortly’
‘We should have Roadstar up and running shortly’

By Rajiv Raghunath - July 05, 2024

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the common currency for Indian OOH

5 Star Advertising partners OAC 2024 as Associate Sponsor
5 Star Advertising partners OAC 2024 as Associate Sponsor

By Sakshi Sanghavi - July 05, 2024

“Partnering with the OOH Advertising Convention enables us to be at the forefront of industry innovation, where technology and creativity converge to set a new pace for business growth,” says Saravanan, Founder of 5 Star Advertising.

Mumbai OOH leaders call for consistent, forward looking ad policy from BMC
Mumbai OOH leaders call for consistent, forward looking ad policy from BMC

By Sakshi Sanghavi - July 04, 2024

Media owners highlight the need for regulations that align with global standards and prioritise safety and sustainability.

EverGlow LED partners OAC 2024 as DOOH Sponsor
EverGlow LED partners OAC 2024 as DOOH Sponsor

By Sakshi Sanghavi - July 04, 2024

EverGlow aims to showcase cutting-edge DOOH innovations and solutions

World Out of Home Organization signs up 15 new members from across the world
World Out of Home Organization signs up 15 new members from across the world

By M4G Bureau - July 04, 2024

First member from Saudi Arabia joins WOO

Maharashtra Govt plans new hoarding policy for MMR
Maharashtra Govt plans new hoarding policy for MMR

By M4G Bureau - July 02, 2024

The policy will be unveiled after the code of conduct for the Mumbai legislative council polls will end.

Skyrams partners OAC 2024 as Associate Sponsor
Skyrams partners OAC 2024 as Associate Sponsor

By Sakshi Sanghavi - July 02, 2024

“As OAC 2024 will be held in Bengaluru, our strategy to integrate a pan-India audience involves highlighting our adaptable and innovative advertising solutions” says G Rammohan, Director, Skyrams.

NHAI for removal of large hoardings on NH16
NHAI for removal of large hoardings on NH16

By M4G Bureau - July 01, 2024

Hoardings in the 20-minute area will be brought down, says report.

Record breaking entries for OOH Advertising Awards 2024
Record breaking entries for OOH Advertising Awards 2024

By Sakshi Sanghavi - July 01, 2024

OAA 2024 received a total of 348 entries across 7 categories.

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