Wednesday, July 24, 2024

Advertisement

OOH News

Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions
Biswa Bangla uses muslin sarees as display banners at Kolkata International Airport for promotions

By Ria Banerjee - November 13, 2019

Aiming to revive the lost ancient handicraft, 10ft x 3ft muslin sarees of Biswa Bangla, Department of Micro, Small and Medium Enterprises and Textiles of the Government of West Bengal were hung spreading season’s greetings

OOH goes green-friendly, Raj Outdoor shows how
OOH goes green-friendly, Raj Outdoor shows how

By Bhawana Anand - November 13, 2019

The regional media owner, instead of cutting down trees located near the site, includes them in the advertising structure in Jamshedpur

PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall
PVR Cinemas unveils 12- Screen Superplex in Dwarka Vegas Mall

By Pray Jani - November 12, 2019

New ambient advertising possibilities brought to Dwarka with the 12-screen superplex hoping to bring high footfall

NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media
NGT reiterates the green imperative, but political parties not inclined to use alternative outdoor display media

By M4G Bureau - November 12, 2019

Alternative OOH media materials were barely used in the campaigns ahead of Maharashtra, Haryana assembly elections

Mumbai media owners’ goodwill gesture on Guru Nanak Jayanthi
Mumbai media owners’ goodwill gesture on Guru Nanak Jayanthi

By Pray Jani - November 12, 2019

In the metropolitan Mumbai area, major media owners offer their hoardings space to spread a special message on the occasion of the 550th Guru Nanak Jayanthi

Parle Agro assigns media mandate to MediaCom
Parle Agro assigns media mandate to MediaCom

By M4G Bureau - November 11, 2019

The mandate is for the Indian sub-continent with a total media value of Rs. 200 Crores

OOH media operators welcome MP civic bodies’ drive against unauthorised outdoor displays
OOH media operators welcome MP civic bodies’ drive against unauthorised outdoor displays

By M4G Bureau - November 11, 2019

Tendered media assets are well protected, so can do business as usual

OOH reports strong growth of +9.8% in Q3 2019
OOH reports strong growth of +9.8% in Q3 2019

By M4G Bureau - November 11, 2019

The report, conducted by PwC, reveals that Digital Out of Home saw growth of +17.1% in Q3

‘User engagement must lead to user sustenance’
‘User engagement must lead to user sustenance’

By Bhawana Anand - November 08, 2019

Dr. Kushal Sanghvi, Country Lead - India, Integral Ad Science explains that personalisation is must to go beyond user engagement

Surat media owners take ‘Maha’ precautions
Surat media owners take ‘Maha’ precautions

By Pray Jani - November 08, 2019

The civic bodies of Surat have instructed Surat media owners to make alterations to OOH sites ahead of cyclone ‘Maha’.

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement