OOH News
MCGM takes OOH route to build public awareness of COVID-19 prevention
By Pray Jani - March 17, 2020
Media owners welcome move, but there is a concern over the cost burden
MHOA concerned over proposed 10% hike in license fee in draft BMC ad policy
By Pray Jani - March 16, 2020
Acknowledges move to promote DOOH media, solar lighting of assets
World Out of Home Organization cancels Toronto 2020 Congress
By M4G Bureau - March 16, 2020
The next edition of the Congress will be held in Toronto in June 2021
Havas Media bags integrated media duties of ACC Cement
By M4G Bureau - March 13, 2020
The agency will develop a robust strategy for our brand and add impetus to all our marketing initiatives
Helo to communicate ‘Helo Pe Milo’ with multimedia campaign
By M4G Bureau - March 13, 2020
The national campaign will be deployed across TV, digital and outdoor, aiming to target a diverse range of audience across geographies and age groups
Haryana Government passes tender for advertising on roadways’ buses
By M4G Bureau - March 13, 2020
The government is offering advertising rights for a period of 3 years on the buses
BMC greenlights new ad policy, seeks state govt nod
By Pray Jani - March 12, 2020
The new policy focuses on de-cluttering the skyline, promotes DOOH, eco-friendly practices
Chennai industry body welcome HC judgement on hoardings on private lands
By Bhawana Anand - March 12, 2020
The body plans to approach the municipal corporation for new bylaws
Kanhiya Advertisers bags sole media rights for Bhatinda city
By Bhawana Anand - March 12, 2020
Out of 6 participants, the company emerged as the highest bidder
Mobile Premier League offers creative mandate to Taproot Dentsu
By Pray Jani - March 11, 2020
The Mobile Premier League will be rolling out a campaign for IPL and the creative role has been offered to Taproot Dentsu
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