OOH News
‘Footfalls at supermarkets not stirring advertising interest’
By Bhawana Anand - April 13, 2020
Aninda Banerjee, MD, Enkon OOH says that brands are loathe to launch branding initiatives at supermarkets in these times
Ad Council, trade bodies join White House to drive “#StayHome. Save Lives” movement
By M4G Bureau - April 09, 2020
OAAA among trade groups & associations that join US’ nationwide movement
‘Brands must show compassion & a sense of sacrifice in communication during pandemic’
By Bhawana Anand - April 09, 2020
A WPPiQ report cites Ogilvy’s Piyush Pandey & Joe Sciarrotta highlighting the right tone for brands in their communication with consumers in these times
CASHurDRIVE manufactures safety kits for transit medium
By M4G Bureau - April 09, 2020
The firm is working towards the novel initiative of installing transparent sanitary isolators inside the vehicles for safety of drivers and passengers
1-month fee relief for Mumbai hoarding owners
By Pray Jani - April 08, 2020
MCGM has waived off the fee for the month of March 2020 in lieu of the civic message displayed on hoardings from mid-March
Harkness Screens to provide essential safety gears for frontline workers
By M4G Bureau - April 07, 2020
The leading screen technology company is working closely with health ministry across multiple states to connect with hospitals and quarantine centres
Wendy Clark joins Dentsu Aegis Network as Global CEO
By M4G Bureau - April 07, 2020
This pivotal appointment further bolsters DAN’s ambition to deliver data-driven, tech-enabled and ideas-led integrated solutions to help clients
Ocean Outdoor launches £10mn ad fund for SMEs
By Rajiv Raghunath - April 07, 2020
The support fund will be administered in partnership with the local authorities Ocean works with
World Out of Home Organization Congress re-scheduled to May 12-14 2021 in Toronto
By Rajiv Raghunath - April 07, 2020
Attendees who booked for 2020 will be able to rollover their bookings for May 2021
Havas Group India appoints Neeraj Bassi as CSO
By M4G Bureau - April 06, 2020
His appointment is in sync with Havas Group’s aggressive growth strategy and its mission to create meaningful work for its clients
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