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OOH News

‘We’re looking at optimising screen time, keeping content fresh’
‘We’re looking at optimising screen time, keeping content fresh’

By Bhawana Anand - May 12, 2020

dRSTi Communications Founder Mohith Manjunath talks about the new norms that will govern corporate workplaces and how media can be best employed for brand & public messaging

GDX Studios launches Certified Health and Safety Initiative for  Experiential Marketing Industry
GDX Studios launches Certified Health and Safety Initiative for Experiential Marketing Industry

By M4G Bureau - May 12, 2020

Experiential marketing company introduces “GDXtra Care” to ensure the safest environments possible for social gatherings

GoHoardings: Driving transition from Offline to Online
GoHoardings: Driving transition from Offline to Online

By M4G Bureau - May 12, 2020

The start-up that was launched 4 years ago targets Tier I & II markets where site occupancy is usually in the range of 60%-65%

1st state-of-the-art traffic surveillance booth inaugurated in Bengaluru
1st state-of-the-art traffic surveillance booth inaugurated in Bengaluru

By M4G Bureau - May 11, 2020

Signpost India has designed and implemented the project; similar booths likely to be put up at 389 traffic junctions

Money4Drive urges ULBs to leverage Swachh Bharat promotion budget for Covid-19 prevention campaign
Money4Drive urges ULBs to leverage Swachh Bharat promotion budget for Covid-19 prevention campaign

By Bhawana Anand - May 11, 2020

Such campaigns will also give relief to the financially distressed OOH firms

Rail media owners’ federation approaches Rail Minister with charter of requests
Rail media owners’ federation approaches Rail Minister with charter of requests

By Rajiv Raghunath - May 11, 2020

The newly formed Federation of Advertising Agents of Indian Railways seeks waiver of license fee for 1 year, and other concessions that will help the media concessionaires to bring their business back on the rails after the Covid-19 crisis abates

Gradual resumption of air, rail passenger services on the anvil
Gradual resumption of air, rail passenger services on the anvil

By M4G Bureau - May 11, 2020

Indian Railways to run special trains from May 12; SOPs for passenger movement at airports and onboard flights being worked upon

Century Group of Companies implements Edge1 OOH software
Century Group of Companies implements Edge1 OOH software

By M4G Bureau - May 11, 2020

The OOH company plans to mechanize all their business processes from inventory management to leads, media planning to media buying, campaign management to purchase order management till finances

Pratap Bose bids adieu to The Social Street
Pratap Bose bids adieu to The Social Street

By Bhawana Anand - May 08, 2020

Mandeep Malhotra will continue to helm the agency, Pratap maintains his stake in the business

Ninja Media Creations announces key leadership changes
Ninja Media Creations announces key leadership changes

By M4G Bureau - May 08, 2020

Srinivas Iyenger takes the role of COO and Mentor

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