OOH News
IndiGo’s new ‘Tough Cookie’ campaign set to appear on OOH to thank doctors and nurses
By M4G Bureau - July 02, 2020
It has been conceptualized to express gratitude to the frontline workers who are battling the deadly Covid19 and saving lives
Mumbai media owners agree to pay July license fee under ‘protest’ clause
By M4G Bureau - July 02, 2020
As per the clause, the media owners will be eligible to claim refund of the payment if the court announces the case in their favour
Times OOH's Vikram Hemdev joins Laqshya Airport business as COO
By M4G Bureau - July 02, 2020
Joining the Laqshya Hyderabad Airport Media Pvt Ltd, Vikram replaces Shashi Sinha as he resigns from the company
Streettalk bags 29 metals at Asian Customer Engagement Forum and Awards
By M4G Bureau - July 02, 2020
The agency wins 13 Gold and 8 Silver & Bronze each along with the prestigious title of ‘Most Admired OOH Media Agency 2020’
Media Moments launches new vertical dedicated to BFSI category
By M4G Bureau - July 02, 2020
The new division will work towards amplifying strategic communications for brands under banking and finance domain
‘In case of violation, any unauthorised advertisement will attract penalty’ warns Delhi civic body in its notice
By M4G Bureau - July 02, 2020
NDMC has spotted a few illegal hoardings, LED/LCD boards without permission and oversized shop signages in the areas under its jurisdiction
Mondelez India plans extensive marketing promotion for new product under chocobakery category
By M4G Bureau - July 01, 2020
Mondelez India forays into ‘Cakes’ segment with the launch of Cadbury Chocobakes Choc Layered Cakes
Charu Malhotra joins Hindware as VP Marketing
By M4G Bureau - June 30, 2020
Charu will handle the entire marketing gamut for Hindware, along with steering the new-age, super premium brand Alchymi and the luxury brand Queo
How self-driving vehicles will transform OOH medium?
By M4G Bureau - June 30, 2020
Chief Strategy Officer, MediaCom, Howard Thompson explains how autonomous vehicles as the future of mobility will create media opportunities
India Gate Basmati Rice builds strong brand identity with #UmeedHainHum initiative
By M4G Bureau - June 30, 2020
The brand has reached out to over 140 plus cities, feeding more than 15 million meals since the lockdown was announced
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