OOH News
'OOH is one of the most impact medium due to Covid19', says WPP’s CEO Mark Read
By Bhawana Anand - July 09, 2020
In a ‘FICCI Frames 2020’ conference, Mark emphasis on the significance of DOOH and as an effective medium to measure the impact more carefully
How privatisation will impact railway advertising?
By Bhawana Anand - July 09, 2020
S. Kumar, MD of Srishti Group weighs in on the new shift taking place in the Indian Railways with regards to railway advertising
PepsiCo’s Deepika Warrier joins Diageo as CMO
By M4G Bureau - July 08, 2020
Warrier moves after 2 decades from PepsiCo where she undertook various key roles in strategy and marketing
Roshanspace Brandcom designs franchise model to help OOH industry people facing job issues
By Bhawana Anand - July 08, 2020
The OOH media owning firm aims to give an opportunity to outdoor employees going through job loss to earn during current crises by leveraging their contacts and skills
Wavemaker India bags media mandate for Sun Pharma
By M4G Bureau - July 07, 2020
Sun Pharma is the world's fourth largest specialty generic pharmaceutical company and India's top pharmaceutical company
Imagicaa offers a day out to health workers as gratitude
By M4G Bureau - July 07, 2020
The theme park invites the health workers for a tour of the park in a month-long initiative
How will COVID19 impact Green OOH drive?
By Pray Jani - July 07, 2020
Green OOH to gain momentum with the likely increase in demand for eco-friendly products due to the pandemic
DMRC refers to government guidelines for defer rental payments
By M4G Bureau - July 06, 2020
The metro authority shows support towards tenants but the final decision will take time as pandemic continues
Himalaya Purifying Neem Wash ‘Ask the Expert’ campaign includes OOH in media plan
By M4G Bureau - July 06, 2020
This 360° campaign has been conceived by 82.5 Communications, Bengaluru
WOO appoints New Commercial Arts to handle expansive global OOH campaign
By Rajiv Raghunath - July 03, 2020
The campaign will run on OOH sites donated by media owners in countries worldwide
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