OOH News
Rajasthan media owners welcome state govt instructions on license fee, contract tenure, business improvement steps
By Bhawana Anand - August 05, 2020
State govt campaigns helping OOH business revival
Cars24 onboards Ogilvy as creative agency
By M4G Bureau - July 31, 2020
The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts
Innocent, OOH Tommy, Brave, MullenLowe London top Ocean Outdoor Crucial Creative Competition
By M4G Bureau - July 31, 2020
Innocent takes jackpot £500,000 top prize; Monkey Shoulder, Lovehoney and NHS also win media space
Brand Street Integrated bridges gap between consumers and brands with “Store on Wheels” initiative
By M4G Bureau - July 31, 2020
The company has taken steps to create co-branded platforms of essentials and non-essentials category brands, with direct to consumers approach
Cinema & Metro Services to remain discontinued in Unlock Phase 3.0 in spite of FICCI’s strong recommendations
By M4G Bureau - July 30, 2020
FICCI had submitted a detailed draft suggesting parameters to open these avenues with proper safety measures and marketing initiatives to educate the masses
SAP awards Global Media AOR to Omnicom Media Group
By M4G Bureau - July 29, 2020
Cross-network “North Star” Unit Will Support SAP’s Marketing and Brand Acceleration
OOH campaigns increase viewership on social media for PETA India
By Bhawana Anand - July 29, 2020
The animal rights organization has launched campaigns on leather, Indian dairy industry and veganism
Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth
By Bhawana Anand - July 29, 2020
62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business
Honda City’s new campaign Absolute Supremacy to feature on OOH
By M4G Bureau - July 29, 2020
The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices
Posterscope India elevates Fabian Cowan as Country Head
By M4G Bureau - July 28, 2020
Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities - Eunoia and Indeed Smart City and Deepak Kumar has been promoted as Director
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