OOH News
99.6% audience finds air travel to be the most reliable mode of transport, says GVK survey
By M4G Bureau - August 11, 2020
The survey also observed a radical shift post two months of domestic flight operations where 54.7% passengers resort to flying for business purpose only
Wrapify launches boost platform for Transit Media Providers & Operators
By M4G Bureau - August 11, 2020
Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising
Maha Metro to host a webinar to explore business ideas in Nagpur metro
By M4G Bureau - August 11, 2020
In webinar, the corporation will share branding and advertising opportunities for businesses to increase awareness and enhance branding
Rajasthan govt responsive to industry needs: Planet Outdoor
By Bhawana Anand - August 10, 2020
Ashish Sharma, COO, Planet Outdoor shares the efforts invested by them in bringing state govt’s attention towards the grim market situation
LG Electronics asks the Young Generation, 'What Makes Your Life So Good?'
By M4G Bureau - August 10, 2020
The electronic major brand, now, plans to target new-age audience with special campaigns to be tailored for them
DDB Mudra Group wins IMC mandate for MMTC-PAMP, India’s top gold refiner
By M4G Bureau - August 07, 2020
The media planning for the brand will be managed by OMD MudraMax
Marico partners with HDFC & Ola to promote ‘Protect’
By M4G Bureau - August 06, 2020
Recently launched surface disinfectant spray will be given to both companies to help them continue to offer safe services.
Maruti Suzuki to boost 'Move Up' philosophy via OOH branding
By M4G Bureau - August 06, 2020
The brand targets aspirational audience with a 360 degree campaign having OOH as a supportive media
Telefonica retains Havas Media Group as global media partner
By M4G Bureau - August 05, 2020
Havas Media Group has been Telefónica’s global media partner since 2014 in Spain, UK, Germany and Hispam
BMC promotes gender equality through traffic signals
By M4G Bureau - August 05, 2020
This initiative has made Mumbai the first Indian city to have female symbols on road signages
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