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OOH News

Brands ‘cautiously optimistic’ over sales prospect in coming festival months
Brands ‘cautiously optimistic’ over sales prospect in coming festival months

By Bhawana Anand - August 19, 2020

Leading brand marketers in a digital discussion organized by Madison Media has shared the positivity spread across with the beginning of festival season

No brands to dazzle Ganpati Pandals this year
No brands to dazzle Ganpati Pandals this year

By Bhawana Anand - August 18, 2020

Considering a loss for the recent event but vendors believe that brands should save money to execute long term campaigns during upcoming festive season

Madison Media wins Media AOR for Weikfield
Madison Media wins Media AOR for Weikfield

By M4G Bureau - August 18, 2020

Madison Media Sigma will handle the entire media mandate including Outdoor

Tiruppur Smart City Limited invites EOI to install electronic display boards
Tiruppur Smart City Limited invites EOI to install electronic display boards

By M4G Bureau - August 18, 2020

The tender will be allotted to install 34 electronic displays on DBOT basis against advertising rights

Maha Metro aims to generate 60% NFR revenue of corporation from Nagpur Metro
Maha Metro aims to generate 60% NFR revenue of corporation from Nagpur Metro

By Bhawana Anand - August 17, 2020

In a webinar organised by Maharashtra Metro Corporation Limited, the corporation has unveiled various branding and advertising opportunities offered by Nagpur metro

Clear Channel launches proprietary mobile-data platform for OOH planning
Clear Channel launches proprietary mobile-data platform for OOH planning

By M4G Bureau - August 14, 2020

The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences

‘Innovative DOOH options will spur railway media biz’
‘Innovative DOOH options will spur railway media biz’

By Bhawana Anand - August 14, 2020

Shriranga S, Founder of Vyoma Media, asserts that smaller players armed with innovative solutions have a better chance for a turnaround

Havas Media Group appoints Sanchita Roy as Head of West India
Havas Media Group appoints Sanchita Roy as Head of West India

By M4G Bureau - August 13, 2020

Prior to this, Sanchita worked with Omnicom Media Group India including PHD and has also had stints with Wavemaker and Mindshare previously

Runway restart maintains faith of brands in airport advertising
Runway restart maintains faith of brands in airport advertising

By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

Burger King turns mask into branding tool
Burger King turns mask into branding tool

By M4G Bureau - August 13, 2020

The QSR brand is providing a custom-printed version of orders printed on a face mask to customers

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