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OOH News

Difficult execution but impactful outcome: PETA India
Difficult execution but impactful outcome: PETA India

By Bhawana Anand - August 31, 2020

People for the Ethical Treatment of Animals (PETA) India continues to believe in the long association with OOH media that has helped them in conveying their message to the target audience and thereby achieving positive outcomes

Mondelez India plans for integrated marketing campaign for  Bournvita Fills
Mondelez India plans for integrated marketing campaign for Bournvita Fills

By M4G Bureau - August 28, 2020

The company enters breakfast cereals space with the launch of Bournvita Fills

MSRDC provides rebate for outdoor advertising contracts till January 2021
MSRDC provides rebate for outdoor advertising contracts till January 2021

By M4G Bureau - August 28, 2020

The corporation has completely waived off the payment of instalment from March end to June; 25% for July to September quarter and 50% for quarter ending December to be paid

MARS Petcare India appoints Pitchfork Partners as strategic communication consultant
MARS Petcare India appoints Pitchfork Partners as strategic communication consultant

By M4G Bureau - August 26, 2020

Pitchfork Partners has been appointed to build corporate reputation and engage with relevant stakeholders

Rail ministry relief gets mixed reactions from media owners
Rail ministry relief gets mixed reactions from media owners

By Bhawana Anand - August 25, 2020

Media owning firms welcome the relief but have concerns over conditions applied owing to uncertain market situation

Ministry of Railways announces relief for NFR commercial and advertisement contracts`
Ministry of Railways announces relief for NFR commercial and advertisement contracts`

By Bhawana Anand - August 24, 2020

The ministry has empowered zonal departments to further decide the revised license fee for post-lockdown period under terms and conditions of existing contracts

It is a good time to invest in new OOH media, says poll conducted by Media4Growth
It is a good time to invest in new OOH media, says poll conducted by Media4Growth

By Bhawana Anand - August 21, 2020

67% of OOH concessionaires believe in investing in the new tenders rolled out by different state corporations

Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara
Brands should not sacrifice brand building efforts to protect 2020 second half profit, says Sam Balsara

By Bhawana Anand - August 21, 2020

The Chairman of Madison World has suggested the brand marketers who are cutting their budgets in the wake of pandemic

Newly formed Apar Advertisers aims to install iconic pan-India sites
Newly formed Apar Advertisers aims to install iconic pan-India sites

By M4G Bureau - August 20, 2020

A recently formed company believes in ‘value for money’ mantra which can help in boosting the confidence of clients in OOH

Ronak Advertising onboards Edge1 Outdoor Advertising Software
Ronak Advertising onboards Edge1 Outdoor Advertising Software

By M4G Bureau - August 19, 2020

The outdoor advertising software will help the OOH media owning to automate its outdoor media sales and finances

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