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OOH News

‘Thanks to audience behavioural signals, brands can plan OOH with confidence’
‘Thanks to audience behavioural signals, brands can plan OOH with confidence’

By M4G Bureau - September 15, 2020

Clare Chapman, Head of Media Planning EMEA- Essence, shares the improving condition of India where 145 brands have rolled out campaign since June 2020

Will Adani Wilmar jump back on metro branding with #Metrobackontrack?
Will Adani Wilmar jump back on metro branding with #Metrobackontrack?

By Bhawana Anand - September 14, 2020

Rohit Markanday, DGM- Trade Marketing, Adani Wilmar shares their marketing plans with regards to metro and outdoor branding

McDonald’s India – North and East assigns Integrated Marketing Communications mandate to DDB Mudra Group
McDonald’s India – North and East assigns Integrated Marketing Communications mandate to DDB Mudra Group

By M4G Bureau - September 11, 2020

The agency will manage the overall marketing and digital communications strategy for the brand across traditional and digital media.

Mindshare Wins Media Mandate For Great Learning
Mindshare Wins Media Mandate For Great Learning

By M4G Bureau - September 10, 2020

Mindshare will be responsible for the media strategy, planning, buying and implementation for all media

Ahmedabad Railways Division invites suggestions from media owners
Ahmedabad Railways Division invites suggestions from media owners

By Bhawana Anand - September 10, 2020

The media owning firms want a complete waive off or the minimal percentage of license fee to be charged

GoHoardings pans out services in Australia
GoHoardings pans out services in Australia

By M4G Bureau - September 10, 2020

A 4 year old start-up concentrates on Tier I & II markets working towards offering an online solution for media owners and brands by bridging the gap between demand & supply

Embassy Group signs MoU with BMRCL for Bettahalasur Metro Station
Embassy Group signs MoU with BMRCL for Bettahalasur Metro Station

By M4G Bureau - September 10, 2020

As a part of contract, Embassy Group will be entitled to utilize 1,000 sq feet of wall space in the station premises for branding and advertising activities

JCDecaux Africa launches ‘Citilites Amplified’ OOH media offering
JCDecaux Africa launches ‘Citilites Amplified’ OOH media offering

By M4G Bureau - September 09, 2020

The offering has been launched in order to understand the key trading audience and deliver better value and efficacy

T. Gangadhar elevated as  CEO- APAC of Essence
T. Gangadhar elevated as CEO- APAC of Essence

By M4G Bureau - September 09, 2020

"I am honoured to have the opportunity to lead this truly special agency in APAC", says T. Gangadhar

Havas Media wins media mandate for MyGate
Havas Media wins media mandate for MyGate

By M4G Bureau - September 09, 2020

The mandate includes over-the-top (OTT) media services and all offline media duties

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