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OOH News

Dentsu International promotes Gautam Mehra to Chief Data & Product Officer - APAC
Dentsu International promotes Gautam Mehra to Chief Data & Product Officer - APAC

By M4G Bureau - October 05, 2020

Gautam started his career 20 years ago with his entrepreneurial venture and took the role of Chief Data Officer for South Asia and has driven the groups data narrative in the sub-region in 2016

Chennai media owners believe to receive 50% license fee waive off for 6 months from CMRL
Chennai media owners believe to receive 50% license fee waive off for 6 months from CMRL

By M4G Bureau - October 05, 2020

The concessionaires handling advertising rights haven’t receive any official document from the authority

Havas Media Group India gets into strategic partnership with Tribes to transform Out-of-Home advertising
Havas Media Group India gets into strategic partnership with Tribes to transform Out-of-Home advertising

By M4G Bureau - October 01, 2020

This alliance is designed to ensure Havas optimises the full potential of OOH advertising as part of a cross-platform strategy, to drive more meaningful media experiences in line with Havas Group’s ‘Meaningful Brands’ philosophy

Ministry of Home Affairs permits cinema halls to restart operations
Ministry of Home Affairs permits cinema halls to restart operations

By M4G Bureau - October 01, 2020

Although the central government has allowed, the Maharashtra government has prohibited cinema halls under the extended lockdown until October 31

Madison Media wins Media AOR for RSH Global Private Limited
Madison Media wins Media AOR for RSH Global Private Limited

By M4G Bureau - October 01, 2020

The account was won in a multi-agency pitch and will be handled by Platinum Media, a unit of Madison World, based out of Kolkata.

The Advertising Club re-elects Partho Dasgupta as President for 2020-21
The Advertising Club re-elects Partho Dasgupta as President for 2020-21

By M4G Bureau - September 30, 2020

The club has announced the managing committee at its 66th annual general meeting; Parth Sinha as Vice-President and Dr. Bhaskar Das as Secretary are appointed

Dabur launches Ghar Ghar Immunity initiative for its juice range
Dabur launches Ghar Ghar Immunity initiative for its juice range

By M4G Bureau - September 30, 2020

The awareness campaign has been planned to execute across top 15 jogger parks in New Delhi

Dentsu Aegis Network is now dentsu international
Dentsu Aegis Network is now dentsu international

By M4G Bureau - September 29, 2020

The business will be registered as Dentsu International Limited with UK Companies House and is expected to be in use from early October 2020.

DMRC seems to rely on outdoor advertising to recover loss
DMRC seems to rely on outdoor advertising to recover loss

By M4G Bureau - September 29, 2020

Delhi Metro Rail Corporation has incurred loss of INR 1,609 crores; the country’s biggest rapid metro system earns roughly 40% of its non-fare revenues from advertising

Rural Marketing Association of India appoints new leadership team
Rural Marketing Association of India appoints new leadership team

By M4G Bureau - September 29, 2020

Biswabaran Chakrabarti has been re-elected as President for the second consecutive term in its 15th AGM

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