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OOH News

Mumbai Media owners unsatisfied with Western Railway's rebate proposal
Mumbai Media owners unsatisfied with Western Railway's rebate proposal

By Pray Jani - October 19, 2020

According to the proposal, footfall from June till September, 2020 have been compared with the respective months of 2019

DMRC announces rebate package for OOH media owners till end of 2020
DMRC announces rebate package for OOH media owners till end of 2020

By M4G Bureau - October 19, 2020

The rebate beyond December 31, 2020 shall be communicated in due course of time.

Media4Growth to launch 'OOH Dialogues' on Oct 29, first edition on ‘Making Audience Data Talk For OOH’
Media4Growth to launch 'OOH Dialogues' on Oct 29, first edition on ‘Making Audience Data Talk For OOH’

By M4G Bureau - October 16, 2020

The 1st OOH Dialogues event will have the participation of brand marketers, specialist agency heads and professionals, and media owners from the OOH and DOOH segments

Havas Creative bags creative mandate for Dabur Honey
Havas Creative bags creative mandate for Dabur Honey

By M4G Bureau - October 16, 2020

The agency kickstarts the journey with a new campaign #CommittedToPurity

‘Cookies are terrible, inefficient & old technique for audience data’
‘Cookies are terrible, inefficient & old technique for audience data’

By Bhawana Anand - October 16, 2020

OOH industry must break the silos and start conversations with omnichannel media, assert tech leaders

‘Highlight the true potential of the medium’
‘Highlight the true potential of the medium’

By Bhawana Anand - October 15, 2020

Chris Jeyes, Sr. Media Specialist – Jaguar Land Rover shared his thoughts on ‘Speed, Agility, and the Power of DOOH’ at the DPAA Video Everywhere Summit 2020

dentsu X wins media mandate on AMFI
dentsu X wins media mandate on AMFI

By M4G Bureau - October 13, 2020

The other mainline agencies contending for the business were Mindshare, Madison and Initiative

Ecosys OOH’s Sujit Banerjee calls it a day
Ecosys OOH’s Sujit Banerjee calls it a day

By M4G Bureau - October 13, 2020

After serving for 5 years, Banerjee decides to part ways from the agency

Havas Group India bags creative & media mandate for JBL and Harman Kardon
Havas Group India bags creative & media mandate for JBL and Harman Kardon

By M4G Bureau - October 12, 2020

With this win, Havas Creative India becomes the creative agency partner for all of HARMAN’s consumer brands, JBL, Harman Kardon, and Infinity

Kolkata Metro station named after Indian Football Association
Kolkata Metro station named after Indian Football Association

By M4G Bureau - October 12, 2020

Along with semi-naming, IFA will have branding rights inside the ‘Indian Football Association Salt Lake Stadium’ metro station

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