OOH News
Media4Growth organising ‘OOH Dialogues’ on ‘Making audience data talk for OOH’ on Oct 29
By M4G Bureau - October 28, 2020
The digital conference will serve as a business forum where growth-enabling tech & creative solutions are presented and discussed threadbare for the benefit of all constituents of Indian OOH across metros and Tier 1 & 2 cities
Edelweiss Mutual Fund plans for OOH campaign in 12 cities to demystify Balanced Advantage Funds’ benefits
By M4G Bureau - October 27, 2020
Using the analogy of a raider in the game of Kabaddi, the campaign will also spread across digital & TV
Nielsen enhances omnichannel campaign activations for advertising within Nielsen marketing cloud
By M4G Bureau - October 26, 2020
Nielsen’s enhanced methodology supplies the programmatic ecosystem with audiences across a number of different digital marketing channels including display, video CTV, OOH, digital audio and social media
Rooftop media returns in Patna for Bihar Assembly Elections’ campaigning
By Bhawana Anand - October 26, 2020
Patna High Court has granted permission that the rooftop private sites available in Patna can be used for display purpose during election campaigning
VIOOH in pact with TPS Engage to widen DOOH programmatic reach
By M4G Bureau - October 23, 2020
VIOOH’s inventory will be bookable through the TPS Engage platform; also advertisers will be able to plan contextual campaigns and buy standardised hourly media slots across markets
DMRC invites bid for exclusive advertising rights on Line 8
By M4G Bureau - October 22, 2020
The rights will include formats such as static advertisement spaces/ panels, Passenger Information Display (PID) screens inside metro trains and on train exterior by wrapping
Max Bupa Health Insurance asks people #AbNahiKharidogeToKab? in new campaign
By M4G Bureau - October 21, 2020
The BSFI brand has launched a fresh 360-degree brand campaign
Calcutta HC ruling impacts OOH business of eastern India during Durga Puja
By Pray Jani - October 21, 2020
According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business
‘If done right, audience data will deliver a major multiplier of investment to OOH media’
By Rajiv Raghunath - October 20, 2020
Srikanth Ramachandran, Founder & Group CEO of Moving Walls asserts that in the new normal post Covid-19, planning and campaign inflight/post-campaign reporting are becoming vitally important for OOH
Mumbai Railway brings innovative advertising formats in new tenders
By Pray Jani - October 20, 2020
The division is taking initiatives to cover the loss by releasing new formats for advertising; Also, the zonal division contemplating abouts resuming trains’ full services before November 15 this year
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