OOH News
MCGM grants much awaited rebate package to Mumbai media owners
By Bhawana Anand - November 02, 2020
In a conversation with Media4Growth, Khalid Batliwala, President, MHOA, said that this is the first time in history that OOH industry has been granted a relief
‘Use of audience data tools will induce advertisers to spend more on OOH’
By M4G Bureau - October 30, 2020
Bharat Rajamani, CEO, US Advertising threw light on the agency’s audience metrics’ offerings
Mohit Joshi elevated to CEO, Havas Media Group
By M4G Bureau - October 30, 2020
This appointment comes as part of the acceleration of the group's overall growth strategy
MMRCL invites bid for semi-naming rights on Line 3
By M4G Bureau - October 30, 2020
According to the corporation, 13 lakh passengers per day is the total ridership forecasted for 2023
Nagpur Civic body extends advt contracts duration as lockdown relief
By M4G Bureau - October 30, 2020
The regional media owners haven’t received any communication regarding extension of tender
Audience data will power outernet growth in sync with internet: Srikanth Ramachandran
By M4G Bureau - October 30, 2020
Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports
Viacom18 appoints Rajesh Iyer to lead charge of Colors regional channels
By M4G Bureau - October 29, 2020
Iyer joined Network18 in March 2019 and has worked closely with the leadership team therein, to spearhead new initiatives
‘OOH Dialogues’ on ‘Making audience data talk for OOH’ today
By M4G Bureau - October 29, 2020
The digital conference, scheduled at 3PM today, will be directing focused attention on the factors that will contribute to wide-scale adoption of OOH audience data tools, and how the particular needs and expectations of different constituents of the industry will be fulfilled
SKODA aims to target Tier III towns with OOH media planning
By M4G Bureau - October 28, 2020
Tarun Jha, Head of Marketing and Product, Skoda Auto India believes including OOH strategy will drive the sales and strengthen brand name
Bharti AXA Life Insurance appoints L&K|Saatchi & Saatchi to handle integrated mandate
By M4G Bureau - October 28, 2020
The agency would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and general insurance
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