OOH News
Nikita Das appointed to handle marketing & advertising for Hyatt Hotel
By M4G Bureau - November 09, 2020
Nikita has more than a decade experience of Marketing Communications & Advertising industry
Domestic air passenger traffic reaches more than half of pre-Covid19 level, says MOCA data
By M4G Bureau - November 09, 2020
The reports released by Ministry of Civil Aviation and ICRA showed continuous recovery in passenger traffic where the capacity is expected to increase up to 75% due to festive season
Mondelez India promotes sellers this Diwali
By M4G Bureau - November 06, 2020
Also displayed on the OOH channel, the brand leverages Artificial Intelligence to create India’s first hyper-personalized ad, promoting 1800+ local retailers, across 260+ pin codes
Goel TMT expands railway media portfolio for mass visibility
By Bhawana Anand - November 06, 2020
The brand believes railway stations are the major touchpoint for creating mass visibility and enhanced branding
Clear Channel’s Martin Corke to succeed Philippe Baudillon on WOO global board
By Rajiv Raghunath - November 06, 2020
Corke is Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead
Diwali brings cheers to media owners of Maharashtra Tier I & II cities
By Pray Jani - November 05, 2020
Though OOH media demand has gone up for media owners but still they are facing various other challenges to make profit
Rachana Lokhande joins IOAA as member of Board of Advisors
By M4G Bureau - November 04, 2020
Graphiads’s Mukesh Gupta, Maheshwari Advertising’s Sunil Maheshwari and Popular Advertiser’s Manmohan Maan are the other nominated members
Outdoor Media Integrated COO Naresh Bhandari takes sabbatical
By Bhawana Anand - November 04, 2020
The OOH honcho plans to take a break to fulfil his personal commitments
63% of voters believe audience data is essential for OOH industry, says poll conducted by Media4Growth
By M4G Bureau - November 03, 2020
Audience data will help in opening doors to opportunities for OOH media
NDA government spent INR 101.01 crore on OOH advertising in 2019-2020
By M4G Bureau - November 03, 2020
Reported by a news website, the figures are revealed by the Bureau of Outreach and Communication
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