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OOH News

Airport advertising takes off with growing traffic
Airport advertising takes off with growing traffic

By M4G Bureau - December 10, 2020

With passenger traffic touching 2.25 lakh a day right before Diwali, Mumbai international airport has already seen more brands back with their advertising and marketing presence

AAI enhances Covid19 relief measures to concessionaires & licensees
AAI enhances Covid19 relief measures to concessionaires & licensees

By Rajiv Raghunath - December 10, 2020

Releases new commercial circular on ‘Concessionaire Support Scheme’

Havas Media wins integrated media mandate for Domino’s Pizza
Havas Media wins integrated media mandate for Domino’s Pizza

By M4G Bureau - December 10, 2020

The mandate includes both offline and digital media duties

Kinetic appoints Keith Kaplan as Global CEO
Kinetic appoints Keith Kaplan as Global CEO

By Rajiv Raghunath - December 10, 2020

Kaplan plans to roll out his vision focused on people, offerings and innovation that include investment in the professional development of Kinetic’s teams, development of new tools and offerings

Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions
Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions

By Rajiv Raghunath - December 08, 2020

With the integration, advertisers and media owners gain access more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards

WOO plans 1st ‘World Tour’ in 2021; Toronto Congress in 2022
WOO plans 1st ‘World Tour’ in 2021; Toronto Congress in 2022

By M4G Bureau - December 08, 2020

The tour events to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of 2021

Nabendu Bhattacharyya moves on from Milestone Brandcom
Nabendu Bhattacharyya moves on from Milestone Brandcom

By M4G Bureau - December 04, 2020

Nabendu will leave the business on December 31, ending his more than 6-year-long-stint with the network, to explore and pursue his personal interests

Green mandate blunts Kerala OOH business prospects in run-up to state elections
Green mandate blunts Kerala OOH business prospects in run-up to state elections

By M4G Bureau - December 03, 2020

Media operators cite that higher cost of green fabric cuts into margins leaving

‘Airport traffic to reach pre-COVID levels by Jan 2021’
‘Airport traffic to reach pre-COVID levels by Jan 2021’

By M4G Bureau - December 03, 2020

In a media release, Minister of State for Civil Aviation, Hardeep Singh Puri, shared the latest update on air passenger traffic

Havas Group kicks off gender diversity initiative
Havas Group kicks off gender diversity initiative

By M4G Bureau - December 02, 2020

Called ‘Women who Inspire’, the initiative has launched a core group with members in senior roles, across all six agencies, who are in a position to influence, inspire, and mentor the next rung of leadership

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