OOH News
Dentsu International merges units to strengthen ‘The Story Lab’ presence in India
By M4G Bureau - December 22, 2020
Deepak Kumar, erstwhile Director C’Lab, will now lead the business in India as Country Head TSL
Hyderabad media owners take their protest to the OOH space
By Bhawana Anand - December 22, 2020
The regional media owners have come out with strong messages on their sites asking the Telangana Govt to abolish GO no 68
Wavemaker India retains media duties of Perfetti Van Melle
By M4G Bureau - December 18, 2020
Additionally, the agency has been appointed by the sweets giant to handle the account in other main markets US, China, Netherlands – as well as in the UK, MENA, Belgium, Turkey and Indonesia
Purplle appoints Essence as integrated media agency of record in India
By M4G Bureau - December 17, 2020
Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, to create valuable experiences for Purplle’s customers
Seagram's Royal Stag Launches a New Campaign With Global Icons
By M4G Bureau - December 15, 2020
The new campaign would be amplified via a 360 media plan
Construction uptick boosts OOH recovery in Bihar
By Pratima Pareek - December 15, 2020
Media owners reckon business recovery will be faster once Covid19 mass vaccination gets underway
Chandigarh gets its first roadside media
By Bhawana Anand - December 15, 2020
Creative Designer has installed informative FSUs with backlit LED modules and unipoles across the UT
Mamaearth appoints Essence as integrated media agency
By M4G Bureau - December 14, 2020
The agency will be responsible for media planning and activation for brand building and awareness campaigns
Bosch Home Appliances appoints Isobar India as strategy & creative agency partner
By M4G Bureau - December 11, 2020
The brand is poised to enhance its marketing strategy in India with this announcement
International consortium set up for Delhi Noida Intl Airport at Jewar
By M4G Bureau - December 11, 2020
Zurich Airport International has selected a consortium to design the passenger terminal of Delhi Noida International Airport (DNIA) at Jewar
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